HGTV DStv channel launch Day 3: IN IMAGES - 9 photos of the media breakfast and press screening & 4 sizzle reels including a special Home Town surprise message.

On Day 3 of Discovery Inc.'s 3-day press tour for the media launch of its HGTV channel in South Africa, the day kicked off with a light breakfast and coffee and the Grand Provence wine estate in Franschhoek, followed by a press screening of the content on the channel that included a special video message, a cellar tour and wine blending experience, followed by a gourmet wine-paired lunch.

MultiChoice has added Discovery Inc.'s latest TV channel, HGTV (DStv 177) to its DStv satellite pay-TV service in South Africa for DStv Premium, DStv Compact Plus and DStv Compact subscribers.

On Day 3 the invited media and Discovery Inc. executives all went with shuttles to the luxurious Grand Provence wine estate nestled within the vines of the Franschhoek Valley, about an hour's drive from Cape Town.

The cold and wet winter weather was perfect for a warm cosy indoor day ... watching television!

At the wine estate, Discovery Inc. with the help of the Cape Town-based events solution company Show Works, welcomed media with coffee-to-order and a barista behind the coffee machine alongside a delectable array of breakfast pastries and fruit in the art gallery.

Then media were ushered into the screening room with a choice of luxury popcorn (and various toppings like chocolate).

Tatiana Lagewaard (vice president of lifestyle and pay-TV production for the EMEA region), did the screening presentation and introduced several of the new shows that are part of HGTV's programming schedule to the media and played several sizzle reels.

The first sizzle reel was a promo for HGTV's Flip or Flop, Flip or Flop Nashville, Good Bones, Home Town, and House Hunters, followed by a show reel for My Lottery Dream Home.

After that Tatiana Lagewaard told the media more about the show Good Bones, and then showed an edited episode of about 20-minutes to give the press an indication of how the show looks.

The HGTV screening day was then capped off with a 20-minute edited version of an episode of Home Town that was screened.

At the end Discovery Inc. had a lovely surprise in the form of a specially-recorded video message from the stars of Home Town, Erin and Ben Napier, talking about HGTV being launched in South Africa. "HGTV is coming to South Africa guys! This is so exciting!" said Erin.

After the screening, the media went to the Grand Provence cellar for a wine blending exercise with everybody who went home with their own bottle of wine, followed by lunch. 

ALSO READ: HGTV DStv channel launch Day 1: IN PICTURES - 37 photos of HGTV's beautiful cocktail party at sunset at the infinity pool of a Upper Clifton mansion in Cape Town.

ALSO READ: HGTV DStv channel launch Day 2: IN PICTURES - 29 photos of HGTV's official South African media launch event presentation.

ALSO READ: HGTV DStv channel launch Day 2: Lee Hobbs, Discovery Inc.'s global brands boss for EMEA, says HGTV channel will bring 'loads of new and unseen content' to South Africa. 

ALSO READ: HGTV DStv channel launch Day 2: Discovery Inc.'s chief lifestyle brands officer Kathleen Finch says HGTV 'is a channel tailor-made for people who love their homes - and there are a lot of those people'. 

ALSO READ: HGTV DStv channel launch Day 2: Tarek El Moussa, the star of Flip or Flop on HGTV says it's 'a magical channel about real people working on real houses' and reveals what home means to him.
ALSO READ: HGTV DStv channel launch Day 2: Announcing Flipping 101 with Tarek El Moussa and a new teaser trailer.

ALSO READ: HGTV DStv channel launch Day 2: Discovery Inc.'s Africa boss Amanda Turnbull says new channel HGTV on DStv is about real people but also aspirational, 'which is why we fought really hard to have it on Compact as well so more people can see it'. 

ALSO READ: HGTV DStv channel launch Day 2: MultiChoice's content boss Aletta Alberts says Discovery Inc.'s new HGTV channel will do well on DStv because 'HGTV fits so well with South African consumer culture'. 
ALSO READ: HGTV DStv channel launch Day 2: IN PICTURES - 9 photos of HGTV's terrific 'Toolbox' lunch.

ALSO READ: HGTV DStv channel launch Day 2: Executives press conference opening remarks: 'HGTV is going to be both inspirational and aspirational'. 

ALSO READ: HGTV DStv channel launch Day 2: Executives press conference: Ads on HGTV won't get in viewers' way, instead it will add to the viewing experience.
ALSO READ: HGTV DStv channel launch Day 2: MultiChoice on why it decided to make HGTV available to DStv Compact subscribers as well: 'The content speaks to everybody'.
ALSO READ: HGTV DStv channel launch Day 2: HGTV in HD - why MultiChoice launched Discovery Inc.'s latest channel in high definition on DStv and the factors influencing what quality version a TV channel is launched and seen as.
ALSO READ: HGTV DStv channel launch Day 2: Will Discovery Inc.'s latest channel have local content? MultiChoice explains how it works with international third-party TV channels. 

ALSO READ: HGTV DStv channel launch Day 2: Press conference - Why Discovery Inc. launched it so quickly in South Africa after acquiring Scripps and Africa's growing importance as a pay-TV market among global content suppliers.

ALSO READ: HGTV DStv channel launch Day 2: Executives press conference - HGTV's surprising answer on design trend-spotting and staying ahead of the curve with what viewers want to see next. 

ALSO READ: HGTV DStv channel launch Day 2: INTERVIEW - Flip or Flop star Tarek El Moussa: 'I feel like I have a very intimate relationship with HGTV because I feel like I've grown with them'.

ALSO READ: HGTV DStv channel launch Day 2: IN IMAGES - 20 photos of HGTV's gala rooftop dinner at the Zeitz Museum in Cape Town.
ALSO READ: HGTV DStv channel launch Day 3: IN IMAGES - 8 photos of the Grand Provence media lunch.
ALSO READ: HGTV DStv channel launch press tour - An overview.