Partner content
Hisense South Africa
marked three decades in the country on 29 October with its 30th Anniversary
Customer Conference.
Themed around the company’s 30-year development journey
and its RGB Mini technological innovation, the event reflected on Hisense’s
roots in South Africa and its growth alongside local partners and set out a
collaborative vision for the next 30 years.
The conference
showcased Hisense’s full product line, with a particular focus on new high-end
offerings, including RGB TVs, Laser TVs and Kitchen Fit refrigerators.
Through
product demonstrations and technical explanations, Hisense highlighted the core
advantages of its RGB TV backlight technology, underlining its innovation
capabilities and high-end product strategy. The showcase strengthened channel
customers’ confidence in Hisense's products and future direction.
"Thirty years in South
Africa is a milestone we share with our partners, because our growth has always
been built alongside theirs," shared Luna Nortje, Deputy General Manager at
Hisense SA.
"Bringing our customers
together to experience innovations like RGB Mini technology and to talk openly
about the next 30 years shows how committed we are to this market and to the
people who help us serve it."
Approximately 120
clients attended, including representatives of key South African retail
channels such as Massmart, Hirsch’s, Tafelberg and Atlas, as well as clients
from the eight core club countries in Hisense’s export sector. The conference
provided a platform to deepen channel cooperation and build consensus on future
growth.
Guests at the
conference included Wang Xiaodai, Deputy Consul General of the Chinese Embassy,
as well as South African government officials, customs authorities, and
representatives of Chinese banking institutions operating in South Africa.
Their attendance strengthened dialogue between Hisense and local government bodies,
regulators, and financial institutions; and laid a solid foundation for deeper
government-enterprise collaboration and a wider local partnership network.
Hisense South Africa
was first established in 1996 as Hisense's very first overseas operation.
The
company manufactures televisions and refrigerators at its Atlantis facility in
the Western Cape and provides a broad portfolio of consumer electronics and
home appliances to the South African market. Its local operations span
manufacturing, retail, distribution, after-sales service, skills development
and community investment.















