by Thinus Ferreira
In November 2025, Hisense South Africa opened its first-ever premium brand store in South Africa at the Canal Walk mall in Century City, Cape Town - with plans to open some more soon - and a few days ago, I went for a guided store tour.
Hisense SA's Canal Walk store is beautiful inside and for the brand represents a milestone in Hisense's 29-year presence in South Africa.
Hisense SA also has a factory in Atlantis that employs more than 1 000 people and produces TV sets and home appliances for both South Africa and export markets, including the United Kingdom.
You won't get lost in Hisense SA's premium brand store but you can easily get lost by being transported into feeling and seeing how the TVs and appliances would not just "fit" physically, but fit experientially into your living space.
Hisense SA's Cape Town store has been designed as an interactive retail space and showcases the company's latest connected technologies like AI-powered appliances, mini-LED televisions, laster projections - and yes - even a robo-woof. A bit more about that later.
When it opened in November, Luna Nortje, Hisense SA deputy general manager, said that the Hisense SA store is a celebration of the company’s investment in local manufacturing, skills development and sustainable job creation.
"This store allows customers to experience locally made quality up close while supporting a value chain that creates jobs and transfers skills right here at home."
Besides interactive product demonstrations, it also showcases Africa's largest TV: The 116 inch UX RGB MiniLED which is made in Atlantis.
"From our Atlantis factory to our new flagship store at Canal Walk and now the Tevolution Museum, Hisense is building more than a brand, it’s building a legacy of accessible innovation."
The really wonderful Alex Chen, Hisense SA marketing and brand manager, showed me through Hisense's premium store and how it looks inside.
And say hello to ... TechBud!
Hisense's 4-legged robot dog TechBud also calls the Hisense SA premium store home, and is, well, incredible.
I got an in-store demonstration of just some of what TechBud is capable of. TechBud performs tricks and interacts with shoppers, with the help of his human handler (and Wifi remote controller).
TechBud also runs really fast. And TechBud's little eye is like a spider's eye.
While TechBud can't bark, imagine your home security system not being static, mounted cameras but TechBud roaming around outside, bringing you different, multi-camera angles of everything it sees.

















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