The media munched like Bob the Builders on a lovely lunch during the afternoon of Day 2 of Discovery Inc.'s official media launch event as part of a 3-day press tour for its new HGTV (DStv 177) channel.
HGTV was added on MultiChoice's DStv satellite pay-TV service in South Africa for DStv Premium, DStv Compact Plus and DStv Compact subscribers.
After the morning's official media launch presentation on Day 2, the Cape Town-based events solution company Show Works, that used one of the large sound stages at Waterfront Film Studios, replaced the space taken up by the white chairs in rows in front of the HGTV presentation stage, with long wood tables.
Media, clients, ad buyers as well as MultiChoice and Discovery Inc. executives sat down for lunch and got wooden toolboxes as goodie bag take-home gifts filled with snacks, besides the array of delectable platters filled with food for a finger lunch that were also on the tables.
The invited guests were told that they don't need to eat what's in their respective toolboxes and should take those home, which included ginger beer, a gourmet baguette, dried fruit and a pack of macaroons.
The corner of the sound stage for the HGTV media launch included an open bar area, serving an array of drinks, including wine and champagne, while tables had salads, a selection of cheeses and cold meats, fruit, bread and condiments.
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ALSO READ: HGTV DStv channel launch Day 2: Executives press conference: Ads on HGTV won't get in viewers' way, instead it will add to the viewing experience.
ALSO READ: HGTV DStv channel launch Day 2: MultiChoice on why it decided to make HGTV available to DStv Compact subscribers as well: 'The content speaks to everybody'.
ALSO READ: HGTV DStv channel launch Day 2: HGTV in HD - why MultiChoice launched Discovery Inc.'s latest channel in high definition on DStv and the factors influencing what quality version a TV channel is launched and seen as.
ALSO READ: HGTV DStv channel launch Day 2: Will Discovery Inc.'s latest channel have local content? MultiChoice explains how it works with international third-party TV channels.
ALSO READ: HGTV DStv channel launch Day 2: Press conference - Why Discovery Inc. launched it so quickly in South Africa after acquiring Scripps and Africa's growing importance as a pay-TV market among global content suppliers.
ALSO READ: HGTV DStv channel launch Day 2: Executives press conference - HGTV's surprising answer on design trend-spotting and staying ahead of the curve with what viewers want to see next.
ALSO READ: HGTV DStv channel launch Day 2: INTERVIEW - Flip or Flop star Tarek El Moussa: 'I feel like I have a very intimate relationship with HGTV because I feel like I've grown with them'.
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