Discovery Inc.'s chief lifestyle brands officer, Kathleen Finch, used the South African media launch event of its HGTV (DStv 177) channel in South Africa on MultiChoice's DStv satellite pay-TV service to announce that HGTV has commissioned a new spin-off show, Flipping 101, with Tarek El Moussa, and showed a teaser trailer for it.
Kathleen Finch flew to Cape Town, South Africa, from the United States, for the official South African media launch event of the HGTV channel, where she addressed the press.
"This is new news, just for you guys - we are bringing a familiar face back in a brand-new format. Tarek El Moussa who's joining us today and who fans have come to love as the star of the huge hit, Flip or Flop, has a brand-new show, doing what he does best, which is sharing his expertise with other hopeful house-flippers," said Kathleen Finch.
"Here's the first-ever look at Flipping 101" said Kathleen Finch, after which the teaser trailer was played:
In Flipping 101 Tarek El Moussa will mentor real estate novices to help them learn the secrets of successfully buying properties to renovate to sell at a profit, a process called "flipping".
With hundreds of profitable sales under his belt, HGTV says that Tarek El Moussa is ready to lend his invaluable expertise to those who want to win big in the competitive real estate game in the new 14-episode series that is scheduled to start on HGTV in 2020.
"My passion for real estate has led me to flip hundreds of homes over the years and I've been incredibly lucky as an entrepreneur to build a successful business," says Tarek El Moussa.
"Now I get to help first-time flippers learn the ropes, find the best property deals and show them how to make the most profit on their investment."
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ALSO READ: HGTV DStv channel launch Day 2: Press conference - Why Discovery Inc. launched it so quickly in South Africa after acquiring Scripps and Africa's growing importance as a pay-TV market among global content suppliers.
ALSO READ: HGTV DStv channel launch Day 2: Executives press conference - HGTV's surprising answer on design trend-spotting and staying ahead of the curve with what viewers want to see next.
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ALSO READ: HGTV DStv channel launch Day 2: Tarek El Moussa, the star of Flip or Flop on HGTV says it's 'a magical channel about real people working on real houses' and reveals what home means to him.
ALSO READ: HGTV DStv channel launch Day 2: Discovery Inc.'s Africa boss Amanda Turnbull says new channel HGTV on DStv is about real people but also aspirational, 'which is why we fought really hard to have it on Compact as well so more people can see it'.
ALSO READ: HGTV DStv channel launch Day 2: MultiChoice's content boss Aletta Alberts says Discovery Inc.'s new HGTV channel will do well on DStv because 'HGTV fits so well with South African consumer culture'.
ALSO READ: HGTV DStv channel launch Day 2: IN PICTURES - 9 photos of HGTV's terrific 'Toolbox' lunch.
ALSO READ: HGTV DStv channel launch Day 2: Executives press conference opening remarks: 'HGTV is going to be both inspirational and aspirational'.
ALSO READ: HGTV DStv channel launch Day 2: Executives press conference: Ads on HGTV won't get in viewers' way, instead it will add to the viewing experience.
ALSO READ: HGTV DStv channel launch Day 2: MultiChoice on why it decided to make HGTV available to DStv Compact subscribers as well: 'The content speaks to everybody'.
ALSO READ: HGTV DStv channel launch Day 2: HGTV in HD - why MultiChoice launched Discovery Inc.'s latest channel in high definition on DStv and the factors influencing what quality version a TV channel is launched and seen as.
ALSO READ: HGTV DStv channel launch Day 2: Will Discovery Inc.'s latest channel have local content? MultiChoice explains how it works with international third-party TV channels.
ALSO READ: HGTV DStv channel launch Day 2: Press conference - Why Discovery Inc. launched it so quickly in South Africa after acquiring Scripps and Africa's growing importance as a pay-TV market among global content suppliers.
ALSO READ: HGTV DStv channel launch Day 2: Executives press conference - HGTV's surprising answer on design trend-spotting and staying ahead of the curve with what viewers want to see next.
ALSO READ: HGTV DStv channel launch Day 2: INTERVIEW - Flip or Flop star Tarek El Moussa: 'I feel like I have a very intimate relationship with HGTV because I feel like I've grown with them'.
ALSO READ: HGTV DStv channel launch Day 2: IN IMAGES - 20 photos of HGTV's gala rooftop dinner at the Zeitz Museum in Cape Town.
ALSO READ: HGTV DStv channel launch Day 3: IN IMAGES - 9 photos of the media breakfast and press screening & 4 sizzle reels including a special Home Town surprise message.
ALSO READ: HGTV DStv channel launch Day 3: IN IMAGES - 8 photos of the Grand Provence media lunch.
ALSO READ: HGTV DStv channel launch press tour - An overview.
