You're seeing it here first.
I can be first to show you a comparable by-the-numbers comparison of the latest South African TV viewership figures that are out for South African TV television that shows significant television viewership growth in South Africa.
The South African television viewership is the very latest and just released Saarf AMPS data for the period between July 2009 and June 2010 and is for people who say they've watched a specific TV channel the previous day. Its technical and I won't bore you, but its also the first year that its possible to compare this Saarf AMPS data to the previous year's.
In terms of TV there has been an increase in the total television viewership in South Africa. The TV channels that have seen the highest increases include SABC1, SABC2 and e.tv. SABC1 is still by far the largest TV channel in South Africa with 19,44 million daily viewers but e.tv is slowly and steadily gaining and now has a massive 14,7 million viewers - a record number of viewers. SABC2 is next with 14,2 million viewers, followed by SABC3 with 9,8 million viewers. Just under 5 million people watch a DStv channel daily and M-Net on average has just over 1 million viewers daily.