Wednesday, October 1, 2025

Enver Groenwald the SABC's new sales boss as job title is changed to chief commercial officer


Thinus Ferreira

South Africa's public broadcaster has appointed Enver Groenewald as the new SABC boss in charge of sales and replacing Cindy Diamond who left in May, with the job title of group executive of sales also being changed to chief commercial officer.

Enver Groenewald will oversee all of the SABC's advertising and sponsorship sales, as well as SABC TV Licence collections, alternative revenue streams, partnerships and new commercial opportunities.

Nomsa Chabeli, SABC CEO, in a prepared statement about Enver Groenewald's appointment and the job title change, says "The appointment of a chief commercial officer signals a new chapter in the way we approach revenue generation".

"This is not just a title change, it is a strategic shift to ensure every commercial lever works together in delivering value for the SABC and for our stakeholders."

Enver Groenewald says "I am honoured to join the SABC at such a pivotal time in its journey".

"The new chief commercial officer mandate provides a powerful platform to reimagine how we deliver value to our audiences, our clients, and the country at large."

"I look forward to working with the team to unlock the full commercial potential of the SABC and to help secure its sustainability for the future."

Enver Groenewald has held executive roles as Africa director for media at Unilever, CEO at Ogilvy South Africa, CEO at Interbrand Southern Africa, and was general manager for revenue at Arena Holdings when it was known as Avusa, as well as CEO of Ochre Media.