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The SABC's new group CEO, Lulama Mokhobo, admitted in a live sit-down interview on SABC2's Morning Live breakfast show Tuesday that ''massive content improvements are what we need to do.''
Talking to Peter Ndoro, she said that the SABC ''needs to refocus on what South Africans want to see and hear''.
Lulama Mokhobo said that ''as a public broadcaster there is nothing that says you cannot produce exciting content, riveting content that people want to make an appointment with their TV set to watch. There is nothing that says that.''
''We need to change our mindsets from saying we need to be funded. Yes, the funding model of the SABC has serious challenges, but I have no doubt that if we really focus on what we really are about, the money will happen. The money will happen,'' Lulama Mokhobo said.
ALSO READ: Lulama Mokhobo on Morning Live on the advertising industry's reluctance: ''We've come out of a really bad patch.''
ALSO READ: Lulama Mokhobo on Morning Live on the South African TV production industry: ''We've got to treat them as partners - with a great deal of respect.''
ALSO READ: Lulama Mokhobo on Morning Live calls the SABC ''an organisation whose core is fractured but is on its way to healing.''
ALSO READ: Lulama Mokhobo on Morning Live on the SABC's new 24 hour news channel: ''It will focus on news, current affairs and key documentaries.''
