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''There are quite a number of pressure groups that have been very upset with how the SABC have managed South Africa's production sector. I have no doubt in my mind that we've got to treat them as partners - with a great deal of respect,'' said Lulama Mokhobo, the SABC's new group CEO who did a sit-down TV interview on SABC2's Morning Live and talked about the SABC's content.
Lulama Mokhobo told Morning Live's Leanne Manas that South African content producers will have to understand the financial limitations that the SABC has as an organisation. ''Until such time as we can declare profits, we may not be able to come to the party with some of the demands that they may have,'' she warned.
''I'm looking forward to rebuilding our relationship where they actually begin to take real ownership of the product they put on the table. When I look at some of the programmes I get a sense that people are just putting them together because they are going to get a cheque at the end of the month. Sometimes I think there hasn't been any real thought process going into the content.''
''Ultimately everybody has to understand that the SABC is here to inform, entertain and educate. And if our content is unable to do those critical things, and instead just drive the morale of the country down, then we're doing something wrong,'' Lulama Mokhobo said.
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