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The SABC's new group CEO Lulama Mokhobo says the biggest thing bugging South Africa's advertising industry about the SABC has been ''the reputational issues regarding the organisation'', telling Peter Ndoro on SABC2's Morning Live breakfast show that ''as you know we've come out of a really bad patch where so much was said about the organization - and the lack of stability at top management level''.
In the television sit-down interview Tuesday morning Lulama Mokhobo said ''I understand where the advertising industry were coming from. Now we have no excuse. I'm here. I'll soon have my full team of executives.''
''Also Anton Heunis has been confirmed as the SABC's group executive of sales of the SABC's commercial division. And he's a man of great integrity. He and his team are the face of the SABC to get advertisers to come aboard again and be part of our 'show' if I can call it that.''
On her vision of the broadcaster with her as the group CEO steering it, Lulama Mokhobo said she sees the SABC as a ''highly efficient company''.
''I see the SABC as an organisation that never has to raise an overdraft - let alone raise a government guarantee. And just to give you a heads-up, the SABC is planning to get out of the government loan guarantee fairly soon, if our plans for revenues come together I'm sure we'll move out of that soon,'' said Lulama Makhobo.
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