Showing posts with label The Lord of the Rings The Rings of Power. Show all posts
Showing posts with label The Lord of the Rings The Rings of Power. Show all posts

Thursday, February 13, 2025

Amazon Prime Video's The Rings of Power renewed for season 3 with big time jump planned to midst of the War of the Elves


by Thinus Ferreira

Amazon MGM Studios has officially renewed The Lord of the Rings: The Rings of Power for a third season with a major time jump that will occur placing the story at the height of the War of the Elves.

Filming of the third season of the Tolkien show will start in a few months at Shepperton Studios in the United Kingdom.

"The Lord of the Rings: The Rings of Power continues to captivate audiences worldwide, and we're thrilled that a third season is underway," says Vernon Sanders, head of television at Amazon MGM Studios.

"The creative team has an extraordinary vision of what's to come with stories that have left us enchanted and enthralled. We look forward to continuing this epic journey, for our global customers, delving even deeper into the legendary tales that shaped Middle-earth."

"Jumping forward several years from the events of season 2, season 3 takes place at the height of the War of the Elves and Sauron, as the Dark Lord seeks to craft the One Ring that will give him the edge he needs to win the war and conquer all Middle-earth at last," Amazon MGM Studios says.

The third season is currently in pre-production.

In the sprawling The Lord of the Rings saga, the War of the Elves took place during J.R.R. Tolkien's Second Age which marked the first big battle against Sauron.

In its press release, Amazon Prime Video says the third season will have three directors, two returning and one new: Charlotte Brändström, Sanaa Hamri, and Stefan Schwartz.

Charlotte Brändström, who served as co-executive producer and directed multiple episodes in the first two seasons returns as executive producer and director for the third season.

She is joined by returning director Sanaa Hamri, who helmed several episodes in season two, and veteran director Stefan Schwartz, marking his first involvement with the series. Each director will oversee multiple episodes in the upcoming season.

According to Amazon Prime Video the first season remains the biggest TV premiere in the history of Amazon Prime Video with the second season the most-watched returning season by hours watched.

The Lord of the Rings: The Rings of Power is produced by showrunners and executive producers J.D. Payne and Patrick McKay. 

They are joined by executive producers Lindsey Weber, Justin Doble, Kate Hazell, and executive producer-director Charlotte Brändström. 

Matthew Penry-Davey is producer and Ally O'Leary, Tim Keene, and Andrew Lee are co-producers.

Wednesday, September 14, 2022

RINGS OF POWER MOVE. In a first-ever and signalling its expanding marketing efforts, Amazon Prime Video South Africa joins the 'watch party' publicity circuit with a cinema preview screening and exclusive watch party for The Lord of the Rings The Rings of Power.


by Thinus Ferreira

For the first time ever Amazon Prime Video held a preview screening in South Africa ahead of the debut of one of the streaming service's new shows - The Lord of the Rings: The Rings of Power.

The power move signals a dual intent about both the importance and big marketing push Amazon is putting behind the show, as well as the rising prominence of the country as a territory and a place where Amazon means serious business.

While Amazon previously bought some billboard space over the past two years in South Africa for general outdoor advertising and to promote specific content on Amazon Prime Video, the advertising billboards and lamppost billboards seen across Johannesburg for The Lord of the Rings: The Rings of Power is on a whole new level for the streamer in terms of ad spent as it tries to entice viewers to watch a show.

In addition to the cinema screening as an Amazon Prime Video SA first for The Lord of the Rings: The Rings of Power in Johannesburg, the streamer also held a champagne-filled watch party - also a first-ever from Amazon Prime Video in South Africa for a TV show.

On Wednesday 31 August, just before the first two episodes of The Lord of the Rings: The Rings of Power made their debut on Amazon Prime Video, Amazon in South Africa held an exclusive screening at the Nu Metro cinema in Hyde Park, Johannesburg - a switch to a bigger venue from The Convention Lounge at The Saxon as the originally envisaged venue.

This cinema screening, similar to exclusive preview cinema screenings which were held in other countries, was followed up by an exclusive watch party in Johannesburg for The Lord of the Rings: The Rings of Power - complete with cobalt-coloured flute glasses.


It's the first time in South Africa that Amazon Prime Video did an in-person screening of a new series, similar to what Netflix South Africa has been doing for a while, MultiChoice's streamer Showmax has done a few times in the past, and what local and international TV channels like M-Net, e.tv, BBC Studios Africa and others have been doing for some of their local productions (and even international acquisitions) over the past two decades.

Gillian Gamsey International South Africa (GGISA), the public relations firm in Johannesburg repping Amazon Prime Video in South Africa, didn't respond to questions in a media query made three weeks ago on 25 August for the first time as to why Amazon decided to do a screening and media watch party for The Lord of the Rings: The Rings of Power in South Africa, but its evident that now having joined the "watch party" publicity track, Amazon will be doing more of it - and more regularly in future.

Although there's been no answer from Amazon as to why it matters to the company to have a growing presence in South Africa, it is clear that Amazon is notably upping its marketing spend in conjunction with a string of new job offers and appointments specifically for Amazon Prime Video and Amazon Prime Studios to produced localised content in South Africa and Nigeria.

MultiChoice Africa and M-Net West Africa lost Wangi Mba-Uzoukwu who jumped to Amazon to become head of Nigerian originals, Candice Fangueiro jumped from MultiChoice's Showmax where she was content boss to Amazon Studios for Africa, with the SABC's former TV channels PR Zandile Nkonyeni who has resurfaced as the head fo PR for Amazon Prime Video Africa based in Cape Town.

Meanwhile, consumers and the media are noticing Amazon Prime Video billboards for The Terminal List and The Lord of the Rings: The Rings of Power, with executives from traditional pay-TV companies like MultiChoice who've said they've felt somewhat upset and disturbed to land back in South Africa after overseas trips and having the first thing they're seeing being billboards at O.R. Tambo airport for Netflix and Amazon Prime Video content.

Amazon Prime Video isn't just expanding its playbox space in the physical world in South Africa.

The streamer is also growing its presence on social media - something else Amazon has been advertising new positions for, based in South Africa.

Amazon Prime Video's Instagram account at @amazonprimevideoza is churning out new content for followers, and while the streamer didn't respond to questions about this, it once again underscores Amazon's ramped-up approach and serious intention to start to leverage social media to help drive potential viewers and subscribers to sample its content and to use Amazon Prime Video. 

What has South African consumers' response been to Prime Video so far since it became accessible in South Africa? Amazon was asked but remains tight-lipped.

With the litany of Amazon Studios and Amazon Prime Video positions being advertised for specifically South Africa and for Nigeria (based in South Africa), more new output deals with African filmmakers like Jade Osiberu, the increase in outdoor billboard ad space snapped up, regionalised social media expansion, and physical watch parties and events around content like The Lord of the Rings: The Rings of Power, it is however crystal clear that Amazon in South Africa and Africa is a sleeping giant that is just starting to flex its muscles.

Sunday, September 4, 2022

The Lord of the Rings: The Rings of Power lures 25 million viewers for its debut to Amazon Prime Video.


by Thinus Ferreira

In a first-ever for the streaming service Amazon Prime Video announced viewership figures, saying that its new fantasy drama series The Lord of the Rings: The Rings of Power which made its debut on Friday, attracted 25 million global viewers on its first day.

It is the first time Amazon Prime Video has ever revealed viewership data for its content, with the first season, set during the Second Age, costing $465 million - a price production price tag that makes it the world's most expensive TV show ever.

The 25 million viewers for The Lord of the Rings: The Rings of Power across 240 countries and territories worldwide, breaks all previous viewership records for Amazon Prime Video and marks its biggest premiere in the history of this streaming service.

"It is somehow fitting that Tolkien’s stories - among the most popular of all time, and what many consider to be the true origin of the fantasy genre - have led us to this proud moment," says Jennifer Salke, head of Amazon Studios, in a statement.

"I am so grateful to the Tolkien Estate – and to our showrunners J.D. Payne and Patrick McKay, executive producer Lindsey Weber, cast and crew - for their tireless collaborative efforts and boundless creative energy.  And it is the tens of millions of fans watching – clearly as passionate about Middle-earth as we are – who are our true measure of success."

The Lord of the Rings: The Rings of Power made its debut with two episodes on Friday with the first season which will have its season finale on 14 October. 

After the first season was filmed in New Zealand, the second season of an envisioned five season series is currently in production in the United Kingdom.

Wednesday, August 24, 2022

Official trailer for Amazon Prime Video's The Lord of the Rings: The Rings of Power reveals Middle-earth characters in peril during in a time of peace.


by Thinus Ferreira

Amazon Prime Video has released the official trailer for its upcoming new fantasy drama series The Lord of the Rings: The Rings of Power releasing on the streamer on 2 September with a double-bill debut and weekly episodes after.

The new 2-and-a-half minute trailer gives a further glimpse into the Middle-earth of long ago, with the new Amazon Studios series, of which the second season is currently in production in the United Kingdom, set during the fabled Second Age thousands of years before the events depicted in J.R.R. Tolkien's The Hobbit and The Lord of the Rings books.

Legendary and new characters will appear in locations ranging from the depths of the Misty Mountains, the elf capital of Lindon to the breathtaking island kingdom of Númenor which will get destroyed at some point during the series similar to Atlantis.


"Fates collide and disparate characters are tested in the face of impending evil," says Amazon Prime Video.

The trailer features Galadriel (Morfydd Clark) prominently, along with Elrond (Robert Aramayo), High King Gil-galad (Benjamin Walker), Celebrimbor (Charles Edwards); Harfoots Elanor "Nori" Brandyfoot (Markella Kavenagh) as well as Largo Brandyfoot (Dylan Smith).

Who and what exactly is The Stranger (Daniel Weyman)?

The Númenóreans Isildur (Maxim Baldry), Eärien (Ema Horvath), Elendil (Lloyd Owen), Pharazôn (Trystan Gravelle), and Queen Regent Míriel (Cynthia Addai-Robinson) also appear in the official trailer, along with Dwarves King Durin III (Peter Mullan), Prince Durin IV (Owain Arthur), and Princess Disa (Sophia Nomvete).

The Southlanders are Halbrand (Charlie Vickers); Bronwyn (Nazanin Boniadi); and Silvan-elf Arondir (Ismael Cruz Córdova).

The series is led by showrunners and executive producers J.D. Payne & Patrick McKay; Wayne Che Yip is co-executive producer and directs, along with J.A. Bayona and Charlotte Brändström.

Monday, May 9, 2022

HBO Max releases a second trailer for House of the Dragon prequel series coming to M-Net in August.


by Thinus Ferreira

HBO Max has released a second official trailer of House of the Dragon, the dragon-filled prequel drama series set 200 years before Game of Thrones, which will be broadcast in August on M-Net (DStv 101) as an Express from the US release.

The new trailer follows after the first teaser trailer for House of the Dragon which was released in October 2021, with the new prequel series which is based on author George R.R. Martin's book, Fire & Blood.

The new series, filmed in the United Kingdom, stars Matt Smith as Prince Daemon Targaryen, the younger brother of Princess Rhanyra; alongside Paddy Considine as King Viserys Targaryen; Rhys Ifans as Ser Otto Hightower, the Hand of the King; Olivia Cooke as Lady Alicent Hightower, and Emma D’Arcy as Princess Rhaenyra Targaryen, the king's first child and heir.

Also in the show are Fabien Frankel as knight Ser Criston Cole; Steve Toussaint as Lord Corlys Velaryon also known as "The Sea Snake"; Eve Best as Princess Rhaenys Velaryon, and Sonoya Mizuno as Mysaria.

The August launch date means that the big-budget fantasy series will be competing for attention with the first season of Amazon Prime Video's new fantasy drama series  The Lord of the Rings: The Rings of Power which will be releasing weekly episodes from 2 September. 

Although M-Net hasn't yet confirmed a specific starting date it will be taking House of the Dragon as an Express from the US title for MultiChoice DStv subscribers, similar to what Britain's Sky satellite pay-TV service will be doing for its pay-TV subscribers in the UK.

Tuesday, March 1, 2022

Lord of the Rings: The Rings of Power: Everything known so far about Amazon Prime Video's megaseries.


by Thinus Ferreira 

It is the most expensive TV show ever made and when The Lord of the Rings: The Rings of Power starts on 2 September on Amazon Prime Video with weekly episodes it will usher in the start of the Second Age - not of video streaming services but of a richly-filled fantasy story, costing billions to produce, that simply would not have been possible to tell visually on television before now.

The show will break new ground with a diverse cast including actors like Sophia Nomvete, of South African/Iranian heritage, as a new character - the first black woman to play a dwarf - who will portray a dwarven princess. 

The show will have many more, like Ismael Cruz Cordova as Arondir, a silvan elf, also specially created for the fantasy drama series, who will be the non-white elf portrayed on screen.

Set as a prequel story to the Lord of the Rings films, during the so-called Second Age of the Middle-earth world, showrunners J.R. Payne and Patrick McKay are bringing the world created by J.R.R. Tolkien to life, in a new "origin" story.

Get ready to see the Dark Lord Sauron before that's who he was known as, the forging of the rings, the epic tale of the Atlantis-like Númenor island where mankind lived and from which Aragorn is a distant descendant, and the Last Alliance of Elves and Men.

With the first season filmed in New Zealand, and with production that moved to the United Kingdom for the second that will start filming soon in Britain, The Lord of the Rings: The Rings of Power, the TV series can probably be best understood if you understand how George Lucas' Star Wars film prequels expanded and filled out the "before" story, decades after people saw A New Hope, The Empire Strikes Back and Return of the Jedi.




In this Lord of the Rings, things on the surface level will initially still seem fine and will be relatively peaceful.

The kingdom of man and kingdom of elves are experiencing a great era - but in the same way the Republic and Jedi in Star Wars failed to understand how the connecting dots of smaller crises from Episode I were starting and building to a cataclysm and a great evil despot intent on destroying everything, pitting everyone again each other and planning to rule over the destruction.

Set thousands of years before the events of J.R.R. Tolkien's The Hobbit and The Lord of the Rings books and films, The Lord of the Rings: The Rings of Power that Amazon Studios plan to be a long-running series, will show how "kingdoms rose to glory and fell to ruin", how "unlikely heroes were tested, hope hung by the finest of threads, and one of the greatest villains that ever flowed from Tolkien's pen threatened to cover all the world in darkness".

Amazon Studios would like The Lord of the Rings: The Rings of Power to run for at least 5 seasons or 50 hours - if not more.

The Lord of the Rings: The Rings of Power will look at (the initially not evil, or just hiding it, like Palpatine) Sauron's rise to power, how the various "Rings of Power" were forged and were given by Sauron to humans, elves and dwarves (to corrupt their minds) to then try control them with his One Ring. 

Vanity Fair's February 2022-edition is now giving fans some first-look information about Amazon Prime Video's most precious show.




The Lord of the Rings: The Power of the Rings will initially start out with a young Galadriel (now played by Morfydd Clark), elven ruler of Lothlórien and commander of the Northern Armies, looking to find her brother's murderers.

Since elves live for thousands of years - and other creatures for very long as well - the prequel series will be filled with some younger versions of characters that viewers might know from the films, as well as surprising touchpoints and inter-connected people and relationships linking the prequel show to the Frodo & Company era.

For instance: You won't hear anyone talk about hobbits or really see hobbits in the series. Hobbit ancestors in this series do feature in the show but they are "still" called "harfoots" and they definitely don't live in The Shire.

The series is not based on a J. R. R. Tolkien novel, but has been created from the appendices that he wrote to elaborate on his novels.


22 characters, multiple storylines
In the way that HBO's Game of Thrones (Amazon would love it if their show becomes the global buzzy successor-series to GoT) would move between different kingdoms, political groups and landscapes to tell different, interconnected stories and plotting, The Lord of the Rings: The Rings of Power will juggle over 22 characters, each with their own storylines.

Viewers will be in the elven kingdom of Lindon the one moment, only to follow the inside politics of the humans on the powerful island of Númenor next. 

Mix in some Misty Mountains dwarf mines realpolitik, Sauron's overall scheming, and character's personal pride, passions and love stories and the series might just be the next biggest binge-watch viewers will have to watch like old-school television: All of us together, weekly.




"Rings for the elves, rings for dwarves, rings for men, and then the one ring Sauron used to deceive them all. It’s the story of the creation of all those powers, where they came from, and what they did to each of those races," showrunner Patrick McKay told Vanity Fair.

"Can we come up with the novel Tolkien never wrote and do it as the mega-event series that could only happen now?"

He says: "This is material that is sometimes scary - and sometimes very intense, sometimes quite political, sometimes quite sophisticated - but it’s also heartwarming and life-affirming and optimistic. It's about friendship and it's about brotherhood and underdogs overcoming great darkness."