by Thinus Ferreira
TCL Electronics has unveiled its latest TV sets which the global brand will also be introducing later this year in the South African market with the official launch date and pricing that must still be announced.
TCL Electronics is also expanding its air-con business and is also moving into the home appliances space.
According to the company, the C845 is the newest addition to TCL's QD Mini-LED TV line-up, with TCL saying that the C845 will achieve the highest
brightness levels to date of HDR 2000 nits, with brighter whites, darker
blacks, and enhanced contrast for dynamic saturation.
The C845 will be
available in the 65’’ model and is backed by an AiPQ Processor 3.0, "delivering
outstanding picture quality combined with unparalleled sound thanks to built-in
Onkyo sound and Dolby Atmos".
Later this year, TCL South Africa will also
launch the C755 QD Mini-LED range which will feature the
largest and fastest 98-inch Google TV variant.
According to TCL, this TV "sets a new standard with
its impressive 144Hz panel, Mini LED and QLED technology and will feature over
500+ full-array local diming zones".
The C755 will launch in the fourth quarter
of 2023 in models from the 55’’ to 98’’, making this the largest and
fastest Google TV to launch into the South African market.
For gamers, TCL introduced its new TCL C745 which
combines QLED with Full Array Local Dimming technology, 4K HDR and a refresh rate of 144Hz VRR.
This is TCL's most
advanced gaming TV and will be available to South African consumers in
both the 55” and 65” models.
Alongside the high refresh rate, both the C845 and C745 range is equipped to meet the needs of gamers as well as well as film fanatics.
Regarded as the next breakthrough in console gaming, the TCL C845 and C745 come with 144HzVRR and Game Master 2.0, 24 0Hz Game Accelerator as well as AMD FreeSync Premium Pro certification, promising seamless, artifact-free gameplay at almost any frame rate.
"We believe that technology should be accessible to all, and our new range of televisions exemplifies this commitment," says Mike Chen, TCL South Africa general manager.
"By bridging the price gap between QLED and 4K TVs, we are making cutting-edge QLED technology more attainable for everyday consumer. This empowers our customers to experience the stunning visual brilliance of QLED without compromise, enhancing their home entertainment in ways previously thought impossible."
"As TCL Electronics continues to evolve and innovate, we are excited to reveal that we will be expanding on our established air-conditioning business and launching into the home appliance space very soon."
"Our goal is to create a seamless and integrated ecosystem that empowers our customers to elevate their daily routines, making their homes smarter, more efficient, and more comfortable than ever before."
Ryan Curling, TCL Electronics South Africa marketing manager, says "We are delighted to introduce our newest collection of televisions to the South African market".
"At TCL we believe in enriching lives through innovation, and this new range reflects our unwavering dedication to delivering superior quality and performance."
"Our decision to extend Google TV integration from our 43-inch to 98-inch models underscores our dedication to offering unparalleled convenience, access, and innovation."
In addition to the C845 and C755, TCL's C645 features state-of-the-art
Quantum Dot Technology which delivers genuine cinematic colour made from over a
billion colours and shades - all of the colours that cinema cameras can capture.
This TV is also certified with Dolby Vision and Dolby Atmos so users can
feel as if they are in a theatre in their own homes with incredible colour
display, increasing contrast and high-quality speakers to enjoy a sound
that moves all around with breathtaking realism.
The TCL C645 range is packed with a 120 HZ Game Accelerator and the range consists of 50’’, 55’’,
65’’, 75’’ and 85’’ models.
