by Thinus Ferreira
TCL Electronics is launching its TV sets in South Africa, including its P725, voice-activation, 4K Google TV.
TCL Electronics, the global second bestselling LCD TV brand of 2019 and 2020 (as per OMDIA data) is entering the South African market from 3 November and says that its aim is to sell "affordable quality and smarter than smart televisions for all South Africans".
Robin YI, TCL South Africa general manager, says "We will be utilising
South African resources as much as possible on the ground and that includes a
local South African assembly partner with plans for expansion in the near
future".
TCL will launch its 4K Google TV, the P725, as an introductory product in South Africa. It comes with voice activation.
Later in November TCL Electronics will introduce the C725 4K QLED Google TV in South Africa with Ryan Curling, TCL Electronics South Africa marketing manager, saying that it will "elevate quantum dot display
technology to a new level".
At the same time as the launch of the
P725, TCL South Africa will also introduce the P615 4K HDR Android TV in the Smart TV segment.
TCL Electronics didn't provide any recommended retail pricing for any of its TV sets for South Africa in its press release.
TCL Electronics says that its C725 and P725
products will both have full Google TV functionality with the P725 offering a 4K, HDR
10 professional audio-visuals, with MEMC (motion estimate and motion
compensation) picture processing which offers smooth imagery for sports and
fast-action sequences.
Dolby Vision and Dolby Atmos facilities provide viewers
with an exciting immersive experience. The devices are powered by an impressive
AiPQ
Engine Chipset to ensure every signal frame presents perfectly.
The P725
and the C725 also feature Google Assistant and Hands-Free voice control,
allowing users to access, launch, and control content, turn on their TV set, switch inputs, adjust the volume, search for favourite content and
more from a distance, leading to more enhanced entertainment
experiences.
"TCL is the official TV partner of Call
of Duty worldwide, demonstrating our ability to bring the best gaming
experiences to users all around the world including HDMI 2.1 technology which supports
a range of higher video resolutions and refresh rates and is a futurist's dream," says Ryan Curling.
"As South Africans, home entertainment is a massive part of our lives
and we're excited to play a part in that ongoing aspirational journey towards
getting our greatness."
Muhammed-Izhaar Ebrahim, TCL Electronics sales manager, says that initial offerings will be available through takealot.com and a key distribution partner Atlas Appliances, with more distribution channels that will be added.
