by Thinus Ferreira
TCL Electronics on Friday held a launch event for new TV sets and some of its other products, for the Middle East and Africa region in Istanbul, Turkey.
Unfortunately, TCL Electronics couldn't be bothered to communicate with South Africa's media beforehand that it would take place, and sadly couldn't be bothered - either during or after the event - to do PR and send out basic press releases about what happened there and about its latest product line-ups.
TCL Electronics presumably wants press coverage in South Africa for its products and for its event but failed to engage with South Africa's media beforehand, during, and afterwards to try and get any kind of reporting, or to keep journalists informed about what TCL would do, or has done.
Sunny Yang, TCL Middle East general manager, apparently spoke at the event.
It's unknown what Sunny Yang said since TCL Electronics couldn't be bothered to issue any transcripts of speeches or organise that media in South Africa hear what was said.
Home appliances like washing machines, air-conditioners and refrigerators for the Africa and Middle East region apparently formed part of TCL's launch event.
