Incommunicado from E! on DStv with a trash-bad Mariah's World 'media screening' it can't bother to tell TV critics and key media about - and now everyone loses.

This is probably the last time I will cover Mariah's World starting sometime before the end of the year on E! (DStv 124) on MultiChoice's DStv satellite pay-TV platform.

And I know now for a fact that some press, TV critics and other journalists will now definitely completely ignore it too.

It sadly comes after I already did several stories and kept tabs on the upcoming show. - and with sadly I mean sadly for E!, sadly for DStv, and sadly for me and all other journalists who could have, would have - but now won't.

NBCUniversal Networks International that runs E! on DStv apparently had a media screening for Mariah's World for press today but couldn't do the bare minimum to simply actually tell key media about it.

NBCUniversal Networks International does pay a PR company in South Africa to publicise its channel brands and shows. Whoever was responsible for today's Mariah's World press screening I don't know I just know it failed in what it's supposed to do and who it's supposed to try and reach by not bothering.

If you organise something like a press or media screening, it's really trash-bad to not actually know and communicate and involve the media and stakeholders that supposedly forms part of the key collective press group covering a brand - in this case once again E! Entertainment on DStv that flopped by dissing and angering media over Mariah's World.

How this happens, I don't know. Ask James Packer.

TV critics and journalists from a wide range of publications and places from Cape Town, Johannesburg and Durban this week sat for literally hours - and I mean hours - in Johannesburg at Sasani Studios to watch the blind audition episodes of the second season of The Voice South Africa that will broadcast in January on M-Net (DStv 101).

In stark contrast, NBCUniversal Networks International and E! couldn't even manage to reach out and get the right media for a mere 40 minute preview media screener just a day later.

It's sad (and embarrassing) that a TV channel on MultiChoice's DStv has what comes across as amateur hour, SABC-level skills when it comes to promoting content with the press.

And again - I don't know who did this and doesn't know or do better, all I know is its bad form and bad (non)communication.

I asked the PR company in South Africa that usually communicates with media about E! programming if they knew who organised the Mariah's World press screening this time round, but it was after hours, so I will probably hear on Friday and then try to contact those people.

It's incredibly frustrating trying to cover something - in this case television - and have something like NBCUniversal International Networks and E! actually spending money that ends up not promoting and giving good exposure to, in this case a TV show but achieving the exact opposite: a pissed off press.

In fact NBCUniversal International Networks is spending money in South Africa on marketing and possible press coverage but are actually causing brand damage and upsetting journalists.

The fact is, what E! did today is to spend its money making media and dedicated beat journalists feel negative, fatigued and resistant to what it wants to promote - in this case Mariah's World on E!.

On Thursday night I asked several longtime journalists, editors and media if they were aware of a Mariah's World press screening. All but one said no. Say whatever you want, but that is not normal.

One longtime and very dedicated journalist covering entertainment and TV actually summed it up the best to me, saying: "It's sad how there's new PR companies that don't invite nor inform key TV media. And then DStv makes it worse by NOT making sure that all key media is invited or that they at least get a press release about this".

Basically took the words out of my mouth.

With a sigh I say the following - and believe me when I say I'm talking from experience.

Media, TV critics, journalists and publications that very likely would have covered Mariah's World - several of whom actually really care - now likely most definitely won't and will actually go out of their way to ignore the show.

The other sad thing - also learnt from years of experience - is that a lot of the faux news brigade who show up to sip the sparkling champagne, will end up going back whence they came from and after the pouting Instagram Snapchat selfie at the event.

They will make sure they grab a goodie bag because that is what is important, blow air kisses to each their best friends forever - end up doing nothing.

Sad, sad, sad and lose-lose all around.

If whoever organised the Mariah's World media screening doesn't care, why should a writer and journalist covering TV?

There's constantly a barrage and ever-growing pile of new TV and shows to watch that TV critics and media struggle to try to get through.

Some of the people who make those shows, try to break though the clutter and noise, spending money, energy and effort trying to get some attention.

In this TV critic's case, E! on Thursday spectacularly failed with Mariah's World - and I know with several other media - who will keep smiling with a French court facade and rather die before being outspoken and admitting that that they know and that Mariah Carey's show in their minds just went to yesterday's news like SABC1's umpteenth rebroadcast of 'Sgudi 'Snaysi.

Yes. E! and Mariah's World did manage to get my attention today. But not for what would have been win-win reasons. Instead, almost everybody end up losers. Just like Glitter.

Diva Mariah Carey causing reality show drama behind the scenes of her new reality show, Mariah's World, currently filming for E! Entertainment.

Mariah Carey is causing havoc behind the scenes of the filming of her new reality show for E! Entertainment, driving producers mad with her diva antics.

According to reports Mariah Carey's upcoming reality show for E! is already a disaster after just two weeks of filming, following her behind the scenes of her world tour for 8 hour-long episodes.

It will be shown on E! Entertainment on MultiChoice's DStv in South Africa as well as in 152 other countries, has cameras following her on her tour in the United Kingdom, Europe, Asia and Africa while she's planning her wedding to the Australian business mogul, James Packer

Mariah who demanded complete artistic control of the series that will be called Mariah’s World, refusing to call it a "reality" show and referring to it as a "documentary", banned the cameras from filming her 4-year old twins Morocco and Monroe.

Mariah Carey has also been asking producers for a "script".

She also forgot to tell the producers that she doesn't speak on the days that she does concerts, turning performance day filming into somewhat of "silent movie" days during her Sweet Fantasy Tour.

Mariah only wants to be shot from the left side of her face, making it difficult for camera crews to capture what is happening all around her. 

Subjects in reality shows are also supposed to ignore the cameras around them, but according to reports Mariah Carey keeps talking to them and the producers decided to just let it be.

Mariah wants her "docu-series" to be very classy, but it is produced by Bunim/Murray Productions, also responsible for Keeping Up with the Kardashians. 

Mariah Carey reality series coming to E! Entertainment on DStv as cameras roll behind the scenes of her performances and wedding planning.

The cameras are set to roll behind the scenes to capture the drama, diva demands and private moments of songstress Mariah Carey for a new reality show on E! Entertainment (DStv 124) entitled Mariah's World.

The 8-episode reality series that will be shown on E! Entertainment on MultiChoice's DStv in South Africa as well as in 152 other countries, will have cameras following her on her tour in the United Kingdom, Europe, Asia and Africa while she's planning her wedding to the Australian business mogul, James Packer.

The series, produced by Bunim/Murray Productions, will follow Mariah Carey, who refuses to call it a reality show. She calls it a "documentary" about her life moments and has banned the cameras from filming her 4-year old twins Morocco and Monroe.

The reality show will focus on her and her inner circle as they deal with her Sweet Fantasy Tour

The diva is known for her antics and outrageous demands: she just send her people to the grocery store at 03:00 in the morning in Glasgow for Coca-Cola (in bottles), Oreo cookies and a case of Moët & Chandon champagne for her backup dancers and previously requested "adorable puppies" and white flowers.

On her previous tour she requested vitamin water to wash her dogs. Last month a video leaked of how she refuses to walk at her Las Vegas residency and gets wheeled in a customised chair from her room to the stage while her entourage hovers around her to do her hair and make-up at Ceasars Palace.

In 2002 on MTV in an episode of Cribs, the Mimi climbed a Stairmaster in high heels whilst showing off her one bathroom in Hello Kitty wallpaper.

"I'm already having so much fun with this documentary and I know you will too," says Mariah Carey. "I'm excited to to bring my fans into my life for the next journey I'm about to embark on".

"We're excited to partner with Bunim/Murray Productions and Mariah to offer our viewers exclusive access into her private world," says Jeff Olde, E!'s executive vice president for programming and development.

"The series will present a unique, vulnerable and surprisingly humorous side to Mariah that her fans have never before seen while showcasing her unparalleled celebrity lifestyle filled with true glamour, maximum luxury and ultimate stardom".