Showing posts with label Animax. Show all posts
Showing posts with label Animax. Show all posts
Saturday, October 23, 2010
IN MEMORIAM: DStv ending Animax . . . and the other TV channels MultiChoice had for subscribers and then took away.
With Animax (DStv 126) on DStv going the way of the Dodo at the end of October, news that i broke RIGHT HERE on Wednesday, its ironic that MultiChoice is removing a TV channel (something that the pay TV platform hates to have to do) during its 15th anniversary.
Instead of rather moving up the launch of the three new DStv channels that MultiChoice will roll out before December, which will definitely actually only be two new DStv channels since the one will be the return of the M-Net Holiday channel that will only run during December and the first half of January, MultiChoice is taking away a TV channel (to be replaced by another Sony Entertainment Television channel in February 2011).
The termination of Animax is however not the first time that MultiChoice has removed and cancelled TV channels on its bouquets, so lets spare a thought for those TV channels over DStv's past 15 years that MultiChoice gave subscribers, and then took away.
Of course there's The Sci-Fi Channel (that MultiChoice is not considering adding back ''in the short term''). Of course there was also rather short-lived The Soap Channel that was a repackaging of soap operas seen in South Africa as well as some new ones. What killed The Soap Channel is that viewers couldn't keep up with the multiple soaps they wanted to follow. It felt like a ''chore'', and of course soap watching require a serialized kind of loyalty viewer who don't want to miss an episode, but simply couldn't keep up.
Carlton Select, a British general entertainment channel was yanked from MultiChoice but when Carlton Select disappeared from DStv (after it was replaced for a little while with the Carlton Food Network) it was because the channel actually stopped broadcasting in Britain.
BBC Food started for a few years, then MultiChoice took it away and promised lots of cooking shows on BBC Lifestyle. Of course that promise fell by the wayside if you look at the amount of reality shows, DIY and home improvement shows that has taken up the cooking and food space on BBC Lifestyle. And do you remember BBC Prime, the precursor to BBC Entertainment?
MultiChoice added VH1 Classic earlier this year for a very short while to test the channel. I can tell you that MultiChoice told me it didn't test well and didn't get the same number of viewers or more, which meant non pick-up.
Of course MultiChoice had a little spat behind the scenes with the SABC as well over the years who supplied the general entertainment channel SABC Africa,(originally called Africa2Africa or A2A) as well as the 24 hour news channel SABC News International. First SABC Africa left DStv in August 2008, followed at the end of last year by SABC News International which shortly after ceased broadcasting completely.
M-Net Series (DStv 110) didn't disappear from DStv, but it used to be called The Series Channel and what its not is a far cry from what it used to be. The Series Channel used to be the home of ''classic television'', more similar to TopTV's current Fox Retro (TopTV 181) and showing classic older TV shows, before it was changed into an alamgam of current reality TV fare, American talk shows and later seasons of shows shifted off M-Net to make space for new shows as well as rebroadcasts of shows that was recently on M-Net.
TNT was on DStv before MultiChoice took it away, same with BET on Jazz that disappeared off DStv. The Mosaic Channel on DStv wasn't really a TV channel, more a ''compilation channel'' of different DStv channels in smaller blocks to give subscribers an idea of what's on right-now on a selection of channels.
K All Day (originally called KTV World, then K-World) was M-Net's KTV kids slot as a whole separate channel but that tanked and K World was removed from DStv where other kids channels far outperformed it.
Friday, October 22, 2010
TOLDJA! MultiChoice confirms the axing of Animax on DStv; will replace it with a new Sony channel in February 2011.
You're reading it here first.
I broke the news RIGHT HERE on Wednesday that MultiChoice will be getting rid of Animax (DStv 126) at the end of October and MultiChoice just confirmed it.
As I've said, Animax will disappear from DStv's bouquet at the end of October because it didn't live up to MultiChoice's stringent viewer performance appraisals over the past three years. However, MultiChoice will be replacing Animax after its axed it with another channel in 2011.
''MultiChoice would like to advise its subscribers that Animax which has been airing on DStv channel 126, will go off the air as of Sunday, October 31 2010 at 23:25,'' the pay TV operator says about Animax's termination.
''The channel is going off the air because the Japanese anime genre that was featured on Animax didn't attract the broad viewing audience that MultiChoice had targeted. Channel 126 will be reserved for a new channel from Sony Pictures Television which will launch in February 2011. The new channel will retain some of the very popular live action and reality-based programmes that were popular on Animax.''
''In order to appeal to a broader audience, the new channel will focus on action-oriented movies, game shows, series and reality programmes,'' says MultiChoice.
ALSO READ: MultiChoice getting ready to give Animax the axe on DStv, will replace it with a new channel in 2011.
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Wednesday, October 20, 2010
BREAKING. MultiChoice getting ready to give Animax the axe on DStv; will replace it with a new channel in 2011.
You're reading it here first.
Goodbye Takeshi's Castle. Reliable sources are telling me that MultiChoice will axe the Animax channel (DStv 126) from the DStv bouquet, with Animax that will cease to broadcast at the end of October, ending its availability in South Africa after exactly three years. I'm told Animax will be replaced with a new general entertainment channel on DStv and that that will happen early in 2011.
Animax was one of five new channels that MultiChoice launched on DStv in November 2007 but in the past three years Animax has apparently failed to perform according to MultiChoice's expected viewership requirements for the channel, unable to broaden its very niche audience. Animax, according to sources who confirmed the news, will disappear from DStv at the end of this month.
Last week I ran this story in which Aletta Alberts, MultiChoice's general manager for content told me RIGHT HERE that MultiChoice ''don't want to invest in poor channels'' and RIGHT HERE that MultiChoice ''hate putting channels on and then having to take them off when they don't perform''. That is now exactly what has happened with Animax.
I have asked MultiChoice whether it has official word on the termination of Animax on DStv and the ceasing of Animax's broadcast on the pay platform. ''We have no comment or statement on that at present,'' says MultiChoice.
Thursday, February 4, 2010
BREAKING. Animax moves forward with the times.
You're reading it here first.
I can break the news and tell you first that Animax (DStv 126) is adapting their prime time programming strategy, trying to catch and lure channel hoppers by starting their shows 5 minutes earlier from the middle of February.
From 15 February all the shows on Animax that starts between 20:00 and 23:25 on the channel will move their starting time forward by 5 minutes. This will give Animax just that little more lead-in time ammunition.
Casual viewers, especially channel-hoppers, are in this programming strategy exposed to the new/next show on Animax, instead of at the same time as the myriad of shows over multiple channels starting at the top of the hour. Hover viewers might see a new show while the others haven't started yet and is winding down - and thena ctually stay, as opposed to flicking through multiple shows and channels at the same time.
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