Thursday, August 1, 2024

NBCUniversal films Dating #NoFilter South Africa comedy reality series for E! in the Mall of Africa.


by Thinus Ferreira

NBCUniversal has started filming Dating #NoFilter South Africa in the Mall of Africa in Johannesburg with the local adaptation which will start broadcast on E! (DStv 124) later this year.

Dating #NoFilter has a panel of comedians who watch and make humorous commentary on the footage of various blind dates set up by the producers.

Dating #NoFilter South Africa is produced by Brainstorm Entertainment and will have 10 hourlong episodes.

The American version of Dating #NoFilter started on E! in January 2019, with a British version that was aired in 2021.

Dating #NoFilter South Africa follows after NBCUniversal localised formats like How Do I Look SA and Celebrity Game Night and did some other local programming like The Search: E! Host South Africa.

South African comedians who appear in the South African version of Dating #NoFilter to give commentary include Jason Goliath, Hope Mhbele, Lebogang Tlokana, Carpo More, Jo-Anne Reyneke, Lebogang Tlokana, Margo Fargo, Nina Hastie, Okay Wasabi, Robby Collins, Rosette Ncwana, Sentle Andile, Skits by Sphe, Skyf Your Loss, Tumi the Narrator, as well as Zille Wizzy.

Hendrik McDermott, NBCUniversal managing director for networks and international direct-to-consumer for the Europe, Middle East and Africa (EMEA) region, in a statement says "Building on the success of E! Africa's local adaptation of Celebrity Game Night, this production underscores our focus on delivering content that resonates with African viewers – in this case, uniquely showcasing some of South Africa’s wittiest personalities".

Ana Langenberg, senior vice president for format sales and production at NBCUniversalFormats, in the statement says "Dating #NoFilter is a brilliant format with international appeal".

"Viewers love watching their favourite comedians offer side-splitting commentary while love seekers navigate the hilarious and unpredictable world of dating. I can't wait to see South African audiences be swept off their feet by what promises to be a sensational new series."