by Thinus Ferreira
On Friday night M-Net (DStv 101) held two watch parties for selected media and influencers - one in Johannesburg and one at the Lichtenstein Castle in Hout Bay, Cape Town - to screen the first episode of HBO's upcoming new Game of Thrones prequel drama series, House of the Dragon which is starting on M-Net on Monday night.
M-Net had attendees sign a non-disclosure agreement (NDA) on Friday night although HBO's global review embargo had already lapsed on Friday morning, with reviews published in various countries from Australia to the United States on Friday morning.
HBO in the United States, HBO and Sky in the United Kingdom, and HBO and Sky in Amsterdam for European media, held similar screening events earlier in August, with HBO and Foxtel in Australia that did their one last week on Tuesday.
HBO and M-Net's physical screening event on Friday night was last and late, leaving South African media no time to really do anything about it.
Chaos Theory, an "experiential agency" conceptualised and created the so-called "immersive medieval event" for M-Net and HBO.
ALSO READ: HBO's House of the Dragon leaks online as pirate viewers in their thousands swarm to watch it before its linear TV debut.
ALSO READ: TV CRITIC's NOTEBOOK. Here won't be dragons: How HBO and M-Net fire and iced out South Africa's media with no advanced digital screeners for House of the Dragon reviews and very belated watch-parties.
ALSO READ: IN IMAGES. M-Net's beautiful gold-embossed 'black box' press drop for HBO's House of the Dragon on DStv.