Friday, October 29, 2021

SABC to show some American basketball again with new multiyear agreement for SABC Sport channel starting with NBA's 75th season.

by Thinus Ferreira

The South African public broadcaster will start showing some American basketball content again after it has signed a broadcast agreement with the NBA to show basketball on its SABC Sport channel.

SABC Sport will show 35 basketball games throughout the 75th season, as well as after that, as part of a multiyear broadcast rights agreement with the National Basketball Association (NBA).

NBA matches that will be shown on SABC Sport include a Christmas Day game, NBA All-Star Saturday Night, Conference Finals and The Finals (broadcast live or delayed) on SABC1 and the SABC Sport channel on eMedia's Openview satellite service as well as Telkom's video streaming service TelkomONE.

The SABC will also broadcast a weekly magazine show NBA Action covering NBA news and highlights. 

The SABC says in a statement that the first live NBA broadcast will kick off with a pre-game live studio presentation on Saturday 30 October at 22:30, followed by the inaugural live broadcast of the NBA's 75th "anniversary season" of the Washington Wizards against Boston Celtics.

Due to the time difference between South Africa and America the live or delayed broadcasts will start between 20:00 and midnight on the same Saturday on SABC1 and the SABC Sport channel.

"SABC Sport is incredibly thrilled to add one of the world's most exciting and respected leagues to its live sports offering, as we know that there is a sports audience which loves the game of basketball in Mzansi," says Gary Rathbone, SABC Sport general manager in a prepared statement.

"In bringing this great global sporting spectacle to our viewers, the SABC will also be setting out to inspire and entertain a whole new generation of basketball fans all over the country."

Victor Williams, NBA Africa CEO, says "We are thrilled to once again partner with SABC, beginning with our milestone 75th anniversary season".

"Through this partnership, we look forward to bringing the excitement of the NBA to more of our passionate fans in South Africa as part of our continued commitment of making basketball more accessible across the continent."