by Thinus Ferreira
MultiChoice and M-Net East Africa are expanding its existing set of Maisha Magic channels in East Africa with the addition of the Maisha Magic Movies (DStv 141) channel that will be launching on Monday 26 July in countries East African countries like Kenya, Uganda, Tanzania and Malawi.
MultiChoice and M-Net already run channels like Maisha Magic East, Maisha Magic Plus and Maisha Magic Bongo in East Africa and did a media event launch on 19 July to announce the addition of the Maisha Magic Movies channel to the DStv bouquet.
Maisha Magic Movies that will be available to DStv Premium, DStv Compact Plus and DStv Compact subscribers will show films with an emphasis on content and feature films produced in East Africa, and will include titles at launch spanning various genres like 94 Terror, Damu Moja, Freedom Movie, Kizingo, Kutu, Mume Mzee, Sangita, The Torture and Worlds Tofauti.
Barbara Kambogi, Maisha Magic Movies channel head, says "We continuously study audience behaviour and tailor-make our offering to match the needs of the market at hand, hence the launch of Maisha Magic Movies".
"We are working alongside local producers in Kenya, Tanzania and Uganda and continuously grooming and mentoring the teams to produce world-class content that resonates with the cultural nuances of the market thus making the content not only exciting but relatable to the viewer. This channel is something our audiences can truly be proud of and call their own".
Timothy Okwaro, M-Net director for East and Southern Africa channels at the MultiChoice Group, says that M-Net continues to work with with both local talent and the world's best production studios to create new content.
"Through our Maisha Magic East and Maisha Magic Plus channels, MultiChoice has made extensive investments in the development of original programming sharing the best of African content across the continent. The introduction of Maisha Magic Movies further shows our commitment to continue to invest in the local film and TV industry."