by Thinus Ferreira
The TV Mall and MultiChoice telesales experiment is toast with the TV Mall channel that will go dark on DStv at the end of April after 2 years.
MultiChoice added the TV Mall channel to DStv in mid-2018 although DStv subscribers complained about the shoddy and low production values of the selling segments.
"It has been wonderful to work with the TV Mall team, being the first African live shopping mall, they have been a true milestone in Africa’s broadcast industry," says Aletta Alberts, executive head of content strategy at the MultiChoice Group.
"MultiChoice remains committed to providing the best local and international content for its customers. We are proud and appreciative of our association with TV Mall and will continue to provide the most compelling and entertaining content for our customers."
The MultiChoice Group says that it constantly reviews its content and channel offering to ensure that the pay-TV operator give its customers local content that resonates with them at great value.
Despite "TV" in its name and no longer being on TV, TV Mall that will shut down on 30 April 2020 on DStv will apparently continue to sell stuff online.
Nicky Fintz, TV Mall CEO, says in a statement that "During this time, we need to understand the dynamics of the market we aim to please, and we’re cognisant of the state of the economy during this pandemic".
"With that said, it has been a pleasure to have had the opportunity of being on the DStv platform which enabled us to have a bigger footprint in South African homes."
