Sunday, June 3, 2018
MultiChoice adds home shopping TV channel, TV Mall, to its DStv service, infomercial channel promises to hawk products to viewers with 'a soft-selling approach'.
TV Mall is available to DStv Premium, DStv Compact Plus, DStv Compact, DStv Family, DStv Access and DStv EasyView subscribers since 1 June.
TV Mall has started broadcasting live for 6 hours a day, with the display-and-pay blocks that are repeated in-between. TVMall does a live broadcast on weekdays between 06:00 and 08:00, 12:00 and 14:00 and 20:30 and 22:30.
On weekends TVMall is broadcasting live between 06:00 and 12:00.
It's not clear whether MultiChoice is paying TV Mall for channel carriage, or whether TV Mall pays MultiChoice for the infomercial channel to be carried.
DStv viewers can buy products showcased on TV Mall online, through an app or a call centre, 24 hours per day.
"In a vibrant digital and retail market place, we provide our viewers with informative and honest representations so that they can make an informed shopping decision," says Nicky Fitz, TV Mall CEO.
"We are empowering our viewers with access to the world of shopping at their fingertips. DStv puts our mall into living rooms across South Africa and enables us to introduce a higher standard of information, fair-value and customer service. We strive to exceed expectations and to be a safe, easy and fun experience."
MultiChoice in a statement says "TV Mall promises to entertain DStv customers, while educating them on product innovation. Today's customer is stressed and poorly informed - TV Mall strives to be convenient, authentic and fun to watch".
MultiChoice says "TV mall is a new concept for South Africa. Every product has a story and DStv enables the channel to demonstrate the product and place it in the lives of viewers. The presenters are informative, friendly and dedicated to provide accurate and a pleasant, soft-selling approach".
"The channel provides a platform that gives entrepreneurs and innovators the chance to showcase their products to a wider audience."
"With its South African flavour, TV Mall will excite, educate and entertain, providing the perfect occasion to enjoy shopping anytime and anywhere".