Tuesday, December 3, 2013

BREAKING. MultiChoice adds [ED], a new educational TV channel to DStv from 10 December on channel 318.


MultiChoice is adding ED - stylised as [ED] - as a new educational TV channel to DStv from 10 December on channel 318 as a new locally packaged educational TV channel which will be specialising in international and local high-end documentaries and educational TV content.

According to MultiChoice [ED] will broadcast 6 hours of new content on weekdays.

[ED] will run 24 hours per day, repeating the 6 hours of content three times per day.

[ED] is packaged by Urban Brew Studios for MultiChoice.

Three of the 6 "original" hours per day will be bought content. This will including documentaries such as Black Wings about black American pilots and 9/11 Fragments about the terror attack on 9/11, as well as other short form material.

Three of these 6 hours per day will be presenter-driven hours, with each of the hours aimed at a specific demographic: one focusing on viewers between 25 and 49; one hour focusing on viewers between 18 and 25; and one hour on [ED] focused on viewers between 15 and 18 years of age.

Danie Ferreira is the executive producer of [ED]. [ED] will be available to 49 African countries through DStv.

''[ED] is about helping people across the African continent to expand their world with more knowledge, whilst also expanding the world's knowledge about Africa," says Danie Ferreira.

[ED]'s knowledge genres will range from physics to finance, from culture to chemistry and from the natural to the supernatural.