A pleasant surprise is the wonderful, absolutely appropriate, consumer communication from MultiChoice's DStv Catch Up service which is keeping users of the DStv On Demand Catch Up functionality on PVRs fully informed, ahead of time, and on the exact right and best place.
On the DStv On Demand Catch Up page, MultiChoice inserted an "Important notice: Vegas ep 11" line as part of the normal weekly cycling of content.
When a DStv subscriber clicks on it, it brings up a screen telling fans and viewers and followers of that show, in this case Vegas, who seek out this show's content on this particular place, that the show will be moving to a different date and from what episode number.
DStv communicates clearly and in a terrific way on DStv Catch Up that the date when new episodes will be made available of Vegas, is going to be shifting and changing towards the end of July.
ALSO READ: M-Net moves Under the Dome up; moves Vegas out to a Friday timeslot from Friday 26 July.
MultiChoice is talking to DStv's Catch Up users about the availability shift where they're using it - not on other places but right where they can get and see it and would have the highest likelihood of seeing it - on the Catch Up scroll menu.
The scheduling change is communicated through a short audio-visual clip which is in tune with the native format of what DStv Catch Up is - a video service. It's also done ahead of time. It's also simple, clear and pretty.
This is an example of world-class, well-done consumer communication for a pay-TV service: talking to customers, talking to them ahead of time, talking to them in the same format, and most importantly talking to them in the space where they're actually using something currently.
