SuperSport is keeping its rights to show live English Premier League (EPL) soccer matches on MultiChoice's DStv in South Africa, Nigeria as well as elsewhere in sub-Saharan Africa, extending its contract ending this year for the period of 2013 to 2016, the EPL just announced.
Earlier this year MultiChoice said that the EPL contract for broadcasting rights was the only big contract which had to be renegotiated this year.
The costs of broadcasting rights which keeps escalating for MultiChoice at an annual rate faster than inflation, could see the pay-TV platform at some point in future start to having to choose about what rights to pursue further and which to drop.
Although the value of the new deal which will see SuperSport continue to broadcast EPL matches for the next four year has not been disclosed, its a given that the EPL will get paid more by SuperSport than the previous deal which ends at the end of the current season.
"We have worked with SuperSport for a number of years and are extremely pleased to extend our partnership," says Richard Scudamore, the Premier League chief executive in a press statement.
