After receiving a complaint following public uproar when it became clear that the MasterChef South Africa winner Deena Naidoo won't be actually "getting" his own restaurant but only the use of it for a period of time, the ASA said that M-Net's likely viewers would be able to appreciate that "one does not actually 'own' any part of a complex like Montecasino ... but rents floor space from the building owners".
The ASA directorate dismissed the complaints and said that "a hypothetical, reasonable person would not expect the winner to own the physical structure in the sense that the building which houses the restaurant would be theirs too".
