Imagine my surprise (not!) when I had to discover that a second season of the Bar-One Manhunt is coming to SABC3 - a surprise because both seemingly super incompetent Nestlé and Bar One couldn't care in the least enough about their brand(s) to actually tell South Africa's hard-working journalists actually writing about television about it - except one or two mundane publications that the company (or whoever is in charge of PR and marketing for this apparent drekmore) happened to be aware of.
In my opinion it's once again (as just keeps happening and keeps happening, over and over again) a classic example of people who's work it is to know and do it right, who simply don't do anything. Then ironically, they can't understand why they're not written about or why their brand(s) get damaged (when people like me get upset or even worse - simply don't care).
Catch a wake-up Nestlé and Bar-One, and if you're doing it, or if you've outsourced the mess to other people, get them to actually find out who all the press people are and what publications exist, and who you need to actually be dealing with and what the full universe of people covering your silly show actually entails. Because you're clearly not.
The second season of Bar-One Manhunt on SABC3 has not even started, and already I (and I would assume my competitors who are as out of the loop) are all already very negatively inclined. Why write about a show that doesn't care to be written about? And why people can't actually contact a broadcaster - in this case SABC3 and ask: ''Who are the spectrum of press we need to talk to?'' is really beyond me. And what starts bad, usually remains bad.
Maybe Nestlé and Bar-One can do a ''Bar One professionalism hunt''. Maybe if you have people who actually are aware of what a proper mailing list is, and who and what should be on it, then the reaction and response to your advertiser-funded TV show will be better.
Somewhere at Bar-One there are people working who are clearly not working 25 hour days.
