Tuesday, February 7, 2012

BREAKING. SABC's new group CEO Lulama Mokhobo calls SABC 'an organisation whose core is fractured but is on its way to healing.'


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''It never ceases to amaze me how committed the SABC staff really are, regardless of what's been going on at the top levels,'' said the SABC's new group CEO, Lulama Mokhobo who on SABC2's Morning Live breakfast show said that she's walking into an organisation ''whose core is fractured but is well on its way to healing''.

ALSO READ: ''Massive content improvements are what we need to do,'' says Lulama Mokhobo, the SABC's new group CEO on Morning Live.
ALSO READ: Lulama Mokhobo on Morning Live on the advertising industry's reluctance: ''We've come out of a really bad patch.''
ALSO READ: Lulama Mokhobo on Morning Live: ''The SABC's new 24 hour news channel will focus on news, current affairs and key documentaries.''
ALSO READ: Lulama Mokhobo on Morning Live and South Africa's TV production industry: ''We've got to treat them as partners - with great respect.''

In a live sit-down interview with Morning Live's Leanne Manas, Lulama Mokhobo said her biggest priority ''is to create stability''. ''The question of the SABC's top level structure stability has been in the public debate for a long time.''

''The SABC board is moving fairly rapidly in filling some of the critical positions. I call it strange - not horrible - history and background we come out of, we've had our advertisers become sceptical with the SABC and in some instances just not wanting to participate in what we have to offer as the SABC.''

''One of my kep priorities is to have conversations with all the SABC's advertisers and assure them that we are really a stable company that's worth investing in.''