TOLDJA! DStv channels Mzansi Magic, Africa Magic and Vuzu to show double digit viewership growth from February.

I told you this was coming. More than a month ago I studied and worked through new market research regarding South African TV audiences - especially regarding the changing profile of the DStv subscriber . Now Oracle Airtime Sales (OATS), the advertising sales arm of MultiChoice, is ready to reveal that Mzansi Magic (DStv 107), Africa Magic (DStv 114) and Vuzu (DStv 123) will show double digit audience growth in 100 000's from February, as well as massive growth for these TV channels in daily viewership.

''DStv Compact based channels such as Africa Magic, Mzansi Magic and Vuzu will show double digit audience growth in 100 000's and positive growth in DStv ratings,'' says Brenda Wortley, head of research and strategy at OATS in a press statement.

Interestingly, the viewership of M-Net (DStv 101), kykNET (DStv 111), SuperSport 1 (DStv 201) and SuperSport 2 (DStv 202) - although stable - are going to be heading south when it becomes official in February. ''We expect the premium only channels such as M-Net, kykNET, SuperSport 1 and SuperSport 2 to show relatively stable audiences in 100 000's but to reflect a drop in DStv ratings of about 8 to 10%,'' says Brenda Wortley.

Of course M-Net, kykNET, SuperSport 1 and SuperSport 2 are only available to DStv Premium subscribers - subscribers who obviously came under increased economic pressure in 2010 and decided to eliminate or downgrade their pay TV expense.

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