After hiding its product placement deal for five weeks, SABC3's prime time talk show No Reservations finally got it right and came out by admitting the hiherto ''secret'' yet blatant product endorsement deal.
No Reservations co-produced for SABC3 by Tswelopele Productions and Carol Bouwer Productions didn't disclose or gave any indication previously that it actually got ''pay-for-say'' money from advertiser Glomail in return for hawking the advertiser's products during the show. The show has now finally done it correctly in tonight's episode at 20:00 on SABC3. No Reservations not only properly disclosed the fact that a product being discussed in the show is actually that of - and talked about because of - a sponsor, but also handled it correctly by doing it before the product is discussed.
No Reservations presenter Katie Mahomed told viewers, ''As you know, Glomail is one of our sponsors,'' before she introduced and discussed the Zumba Fitness product. Product placement and product endorsement is generally frowned upon exactly because viewers are often easily misled by either producers or broadcasters who fail to properly disclose that what viewers are seeing and deem to be personal on-air endorsements, are actually sponsored and paid for TV content. In terms of showing integrity towards its viewers, No Reservations has now done the right thing.
ALSO READ: Snail slime shocker! Viewers in outrage over SABC3's No Reservations crass product endorsement.
ALSO READ: Snail slime pay-for-say fiasco 2: ''The advertiser has paid for the exposure they're getting in the show,'' admits SABC3.
ALSO READ: No Reservations on SABC3 keeps peddling products without telling viewers the real deal.
