Thursday, August 12, 2010
SHAMEFUL! Basetsana Kumalo and Carol Bouwer continue to tarnish their names peddling products on SABC3's No Reservations.
It's utterly disgusting and completely shameful how Basetsana Kumalo and Carol Bouwer are breaking down their reputations and tarnishing their images with the low-brow peddling of product placement in their talk show No Reservations on SABC3 without telling viewers.
Tswelopele Productions that involves Basetsana Kumalo and Carol Bouwer Productions that involves Carol Bouwer co-produce this TV travesty. Once again they had ''no reservations'' in the fourth episode on Wednesday night at 20:00 on SABC3 to have the gaggle of women cluck all excitedly about a Glomail product called the ''Kangaroo Keeper'' after viewers already saw an ad for it - and then again right after their ''discussion'' in the show.
The problem? The ''Kangaroo Keeper'' would never have seen the light of day in No Reservations were it not for the fact that Glomail also buys TV commercials in the show. Of course viewers are never told that Glomail products feature in the show because of commercial consideration in the form of adverts. It's disgusting that neither SABC3, nor Tswelopele Productions or Carol Bouwer Productions care to be honest with viewers. Tswelopele Productions and Carol Bouwer Productions blatantly continue to shamefully exploit the TV audience by peddling wares from advertisers under the guise of a tacky talk show in prime time. A full section in the fourth episode was also devoted to an Absa sponsored event, and then viewers were also made to sit through an interview with an Absa corporate exec as studio guest, although viewers were at least made aware at the beginning that No Reservations is sponsored by Absa.
It's hugely ironic that Basetsana Kumalo and Carol Bouwer - touting women's rights and female empowerment in a so-called Woman's Day themed show - seemingly think so little of women in No Reservations that they can't be upfront and honest about pushing products onto them.
ALSO READ: Snail slime pay-for-say fiasco! ''The advertiser has paid for the exposure they are getting inside the show,'' admits SABC3.
ALSO READ: Snail slime shocker! Viewers in outrage over crass Glomail product endorsement in SABC3's ''sell'out'' No Reservations.