BREAKING. DStv subscribers to grow by 11% - Oracle.

Nope, not the Oracle of Dephi, rather Oracle Airtime Sales (OATS), the sales arm of MultiChoice who today predicted that DStv subscribers will increase by 11% from 1,63 million to 2,104 million viewers in 2010.

According to Oracle (OATS), the number of subscribers of the cheaper DStv option, DStv Compact is set to grow a massive 113% from 274 000 to 584 000, representing more than a quarter (27%) of the entire universe of subscribers who have access to DStv.

Oracle (OATS) says the number of black households who are DStv Compact subscribers have increased from 40% to 46,5% which shows a huge demand and a very quick uptake under middle class black households of this very popular DStv bouquet.

Meanwhile the average viewership for all DStv channels have increased by 21%.