Friday, November 7, 2025

Canal+ Africa boss David Mignot again hogs the limelight as SuperSport adds CAF Africa Cup of Nations 2025 coverage from Morocco with various language options


Thinus Ferreira

New Canal+ Africa boss David Mignot again hogged the limelight on Thursday afternoon in SuperSport's Studio 6 in Randburg when he hobnobbed with CAF president Dr Patrice Motsepe during SuperSport's announcement that the CAF Africa Cup of Nations 2025 will be broadcast on MultiChoice's DStv with multiple language options.

Thursday's SuperSport in-studio announcement derby was David Mignot's second big public appearance following his meet-and-greet last month in Namibia with the country's president where MultiChoice debut a pandering profile piece of Ndemupelila Netumbo Nandi-Ndaitwah.

Oddly, and somewhat hilariously, Rendani Ramovha, former SuperSport CEO and now Canal+ Africa director of sport content for English and Portuguese-speaking Africa, was pushed out of photos on Thursday with SuperSport only issuing media with signing and posing photos of David Mignot and Dr Patrice Motsepe.



Canal+ is taking credit for the CAF clinching, noting that it's Canal+ that will show the CAF Afcon 2025 from Morocco from 21 December "in French, English, Portuguese and indigenous languages, following SuperSport's deal for English-speaking broadcast rights of the 35th edition of the tournament".

CAF Afcon 2025 won't be made available on MultiChoice's video streaming service Showmax. MultiChoice will run a dedicated SuperSport Afcon TV channel on the DStv line-up in December.

David Mignot, in a prepared quote, says "Our newly-formed merger with MultiChoice has already unlocked opportunities and benefits for our customers".

"This year’s Africa Cup of Nations Morocco 2025 is a great demonstration of the power and potential of this common ambition: bringing together our expertise to offer unprecedented coverage."

"Moreover, broadcasting this competition in different languages is a strong way to build closeness with our viewers. For all these reasons, our subscribers will be part of the most spectacular celebration of African football."

Dr Patrice Motsepe's drop-in quote reads: "This is an exciting day for CAF and for African football".

"When the CAF Africa Cup of Nations takes place in Morocco in December, Africans everywhere - on the continent and across the diaspora - will be watching with pride. Millions will follow the games on television, celebrating the best that African football has to offer."

Rendani Ramovha in a supplied quote says "We are especially proud to be able to bring the story of the CAF Africa Cup of Nations Morocco 2025 live to all our viewers in English and Portuguese-speaking Sub-Saharan African territories".

"SuperSport has been the preferred choice for millions of passionate fans across the continent, and this tournament won’t be different, as we will have a dedicated SuperSport AFCON channel."

According to SuperSport, in Nigeria viewers will be able to hear coverage in English or Pidgin. Swahili will be available in East African countries like Tanzania, Kenya and Uganda. 

South Africa, Angola and Mozambique will get a Portuguese option on SuperSport. South Africa will add a isiZulu and Setswana language options besides English and Portuguese commentary.

Canal+ appoints Hala Saab in Paris as Canal+ Africa communications boss over MultiChoice


Thinus Ferreira

Canal+ has installed Hala Saab, who will remain in Issy-les-Moulineaux in Paris, as the new Canal+ Africa communications boss overseeing MultiChoice in Africa.

Canal+ and Canal+ Africa's communications approach about what it's doing within MultiChoice has been disastrous, detached and beyond misguided since Canal+ under new Canal+ Africa boss David Mignot took over full control of MultiChoice in late September.

Hala Saab will sit in Paris and not relocate to Johannesburg, South Africa, similar to how MultiChoice Africa did communications in the past for the Rest of Africa (RoA), besides South Africa, out of MultiChoice's office in Dubai in the United Arab Emirates (UAE).

Hala Saab has been appointed director of communication for Africa. She has already been responsible for Canal+'s communication across the African continent, but her scope has now been expanded to include the English and Portuguese-speaking MultiChoice markets.

According to MultiChoice Hala Saab will now "oversee all Canal+ communication activities across Africa". Hala Saab will report to Emilie Pietrini, Canal+'s chief brand and communication officer.

According to Canal+, Hala Saab is a graduate of ISC Paris with a specialisation in strategic marketing who began her career as a media buyer at Mediacom.

In 2001, she joined Canal+ France’s advertising sales division as advertising executive, then account director, and then head of sponsorship and special operations. 

In 2010, she took over as the head of product communication at Canal+ International. 

Four years later, she was appointed director of international communications, tasked with supporting the group’s development in Africa, Europe, and Asia.

Canal+ has been battling a barrage of extremely nasty and highly damaging news reports for weeks since it took over MultiChoice about shocking demands of 20% cost-cutting at MultiChoice that shocked and angered independent service providers, suppliers and producers.

Canal+ has apparently done nothing to stem the tide of highly negative news and lurid details like MultiChoice even running out of toilet paper for refusing to pay suppliers what they are owed and even SuperSport almost missing a sports broadcast.

Canal+ has so far not answered any questions posed by TVwithThinus seeking answers around the issue.

Hala Saab from Paris has a full plate if there are going to be attempts made to liaise and engage with and get to know South Africa and Africa's news media, who have had little to no contact so far with Canal+ Africa and are still waiting for responses and answers on the Canal+ Africa cost-cutting scandal that engulfed MultiChoice since October.


Annika Larsen sit-down and confession from Marike de Klerk murderer Luyanda Mboniswa to air on e.tv and eNCA


Thinus Ferreira

Reporter Annika Larsen has scored a sit-down interview with convicted killer Luyanda Mboniswa, who murdered former first lady Marike de Klerk, with Annika Larsen's compelling 23-minute documentary, The Confession - The Marike de Klerk Murder, that is airing on both e.tv and eNCA.

The Confession - The Marike de Klerk Murder will be on e.tv on Friday 7 November at 20:30, and on Sunday 10 November on eNCA (DStv 403) at 22:30.

In The Confession - The Marike de Klerk Murder Annika Larsen travels to Gqeberha, formerly Port Elizabeth, for a sit-down tell-all where Luyanda Mboniswa now lives after he was released after 22 years. 

The Confession - The Marike de Klerk Murder revisits the December 2001 murder of Marike de Klerk, the former first lady whose death sent shockwaves around the world. 

The case of the 22-year-old Luyanda Mboniswa, then employed as a security guard at the complex where de Klerk resided, was charged with the crime in a violent crime story that gripped the nation's attention.

Mboniswa initially confessed to involvement but denied being the killer, attempting to implicate others, including de Klerk's dance teacher, John Tebus, and her son Willem. He was sentenced to life imprisonment.

After serving 22 years behind bars, Mboniswa's participation in an offender rehabilitation program led to his release in August 2023. 

Now, through this documentary, he speaks openly about the crime for the first time and admits his guilt to Annika Larsen on camera.

—finally admitting his guilt and, in doing so, lifting the cloud of suspicion that has hung over others for more than two decades.

"The Confession - The Marike de Klerk Murder offers viewers a rare opportunity to examine this pivotal moment of truth and explore the complexities of justice, rehabilitation, and closure," says e.tv.

Thursday, November 6, 2025

PEU Communications switches filming of SABC1's Skeem Saam from Sasani Studios to SABC's Henley


Thinus Ferreira

Skeem Saam is no longer filmed at Sasani Studios but at the SABC's Henley studio facilities in Auckland Park as part of the South African public broadcaster's new initiative to move productions to in-house studio space in the SABC's ongoing cost-cutting measures.

From September, SABC1's Skeem Saam is filmed at the SABC and no longer at eMedia Holdings' Sasani Studios in Highlands North in Johannesburg where the show was produced for decades. 

The move is unrelated to the Skeem Saam on-set fire in February at Sasani Studios that saw two crew members injured and hospitalised.

The SABC started looking into bringing more of its productions in-house in 2024 to save costs. 

As Skeem Saam is concerned, the first phase of the transition was done and completed in November last year when Skeem Saam's post-production operations moved to the SABC.

The SABC, in its latest 2024/'25 annual report, states that Skeem Saam's full studio move from Sasani Studios to the SABC was scheduled to be completed by September 2025.

"Bringing these and other productions in-house will help the business reduce costs previously spent on third parties," the SABC notes.

PEU Communications told TVwithThinus that Skeem Saam "officially transitioned its production from Sasani Studios to the SABC in Auckland Park officially on 1 September. We are now fully operating from the SABC studio space and the move has gone smoothly, with everyone well settled in".


Actor Phillip Henn dead at 63


Thinus Ferreira

Actor Phillip Henn died on Wednesday from bleeding on the brain. He was 63.

Phillip Henn's most recent on-screen TV role was in e.tv's Afrikaans telenovela Kelders van Geheime.

There's been no statement from e.tv or KFilms about Phillip Henn's death.

According to reports, Phillip Henn fell on Sunday at a house in Oesterbaai in the Eastern Cape and was taken to a hospital in Gqeberha.

According to his sister, he suffered from some type of attacks the previous 10 days due to a lack of oxygen to the brain.

In May last year Phillip Henn underwent 9-hour long heart bypass surgery.

Besides Kelders van Geheime, Phillip Henn is most well-known for his role as Johann Vorster in Egoli on M-Net (DStv 101), and later Chris van Deventer in Binnelanders on kykNET (DStv 144) and then as the character of Eben Swanepoel in Suidooster, also on kykNET.

Phillip Henn was an avid photographer and his novel, 500 Myl was published in 2019 about children fighting in the Anglo-Boer War.

He previously spoke about how his drug addiction stole 9 years of his life, and that he had already been using drugs while he was working on Egoli.

His brother died also died earlier this year. He leaves behind two sisters.

Wednesday, November 5, 2025

SABC revives Top Billing with Cardova produced lifestyle magazine show back from March 2026 with former faces, adding a shorts format, looking at doing TikTok presenter search


Thinus Ferreira

The iconic weekly South African lifestyle magazine show Top Billing will return to SABC3 from March 2026 with several of the former famous presenters, six years after it was cancelled in October 2019. 

Returning within a social saturated TV era, Top Billing also plans to do a TikTok Top Billing Presenter Search to find new presenters and will interact and engage viewers by adding a Top Billing shorts format as a second-screen experience.

Talking about experiences, besides the weekly TV show, Top Billing also plans to branch out into finely-curated "Top Billing Experiences" where viewers, fans and VIP guests will be able to physically get together in unique locales and settings, together with the presenters, around certain experiences and curated lifestyle celebrations with sponsors.

The Top Billing announcement was made on Tuesday evening at the Chefs Warehouse restaurant at the Tintswalo Atlantic hotel near Chapmanspeak in Cape Town, where an exclusive gathering of 90 people, including several former Top Billing presenters, feasted on a specially curated 7-course dinner, in true "Top Billing"-style.

The SABC issued no press release about the Top Billing revival.

Also in attendance at the event were Patience Stevens and Batsetsana Kumalo, the original executive producers who steered Top Billing under the Tswelopele Productions banner, and who will once again run the show, this time as a Cardova Productions show, together with Bradley BalsamoVan Den Berg.

Top Billing will kick off with a special Top Billing reunion episode on Thursday 27 November on SABC3 with several of the former presenters back to do a special episode, after which the regular season will start from March 2026 on the channel.



In attendance on Tuesday night were various producers, influencers, SABC executives, Patience Stevens and Basetsana Kumalo, along with the SABC's head of local productions Lala Tuku.

Former Top Billing presenters also attended, including like Michael Mol, Janez Vermeiren, Jonathan Boyton-Lee, Fezile Mkhize, Ryle de Mornay, and Harmony Katulondi.

Tuesday, November 4, 2025

Paramount Africa burns off Black Gold in double episodes further raising fears about future of BET Africa


Thinus Ferreira

Paramount Africa is switching to burn off episodes of its Black Gold telenovela on BET Africa (DStv 129), further raising fears about the perilous future of BET Africa and Paramount Skydance's collection of TV channels available in Africa.

In a bizarre and unexplained move, Paramount Africa will now burn through double episodes of Black Gold on BET Africa from Monday 22 December.

Black Gold, produced by Black Brain Pictures and set in South Africa's KwaZulu-Natal province, similar to Uzalo and Amalanga Awafani on SABC1, started with little fanfare in mid-August on BET Africa, and is moving to double episodes just four months later.

TV channels move to a scheduling strategy of double bills or more when they want to amortise content or programming to either get rid of it or burn through it as quickly as possible to get to a date whereby the timeslot is required for other programming.

Other reasons range from a TV channel shutting down as part of a termination decision, the relaunching of a TV channel, when it is changing ownership or when a TV channel is altering its channel proposition and the existing content gets dumped because it no longer fits.

Black Brain Pictures doesn't film and complete post-production on more than one episode of Black Gold per day. 

It therefore makes no sense for Paramount Africa or any channel provider to burn through more than one new episode per day of a soap or telenovela, since the return on investment - financially, ad revenue, and ratings - simply isn't there.

Channels deliberately stretch out the run of seasons of soaps and telenovelas to capture viewers and encourage habitual viewing for a series for as long as possible.

A second clue is when the double-billing playout of Black Gold starts - 22 December.

Not only is summer viewership of television in South Africa down during the warmer season when the potential total TV audience dips, but it plunges overall even further over the end-of-year Christmas period.

Broadcasters and TV channels don't start new and definitely no premium content during this period when sampling potential is down, let alone waste it by showing multiple episodes in double bills, stacking or omnibusses.

It therefore makes absolutely no sense for Paramount Africa and BET Africa to start wasting double episodes of an original airing - which is a bad idea at any time of the year - especially starting during the end stretch of December.

One of the only reasons it would be happening, is if Paramount Africa bought something - like Black Gold - and is now possibly scrambling to amortise it against the balance sheet and to get it all out and done and shown if BET Africa is to be shuttered. 

Paramount Global is reportedly shutting down all of its MTV-related TV channels in the United Kingdom by the end of this year. 

Paramount Africa was asked about the future of its TV channels, like MTV, MTV Base and others carried by Canal+'s MultiChoice on DStv, and whether those will also be shut down by the end of this year, but Paramount Africa said it had no comment.

If it is a case of BET Africa ending as a linear TV channel soon, burning off what remains of Black Gold's episode order in sudden double episodes daily, would fit with what TV executives and programmers are forced to do.

It's unknown if Black Gold will see a second season, with Paramount Africa's PR agency describing what remains as "the final stretch of the season" in a press release.

Black Gold is BET Africa's fourth local telenovela-styled series, following after Isono, Redemption and Queendom, which all had mixed success with viewers and in the ratings.

Isono and Queendom - both from Clive Morris Productions ran into financial problems and shuttered that inflicted big reputational damage on Paramount Africa, BET Africa and the production company that failed to pay the casts and crews of both shows.

Black Brain Pictures has since added Tina Jaxa as the character of Nomvelo Hlela, Enhle Mlotshwa as Azania Lwandle, Amogelang Telekelo as Mimi, and Nicole Bessick as Sasha Willems.

Monday, November 3, 2025

'Parles-tu français?': Canal+ Africa orders MultiChoice to cut agreed billing of suppliers and producers by 20%, staffers told to learn French


Thinus Ferreira

Weeks into its takeover of MultiChoice, multiple MultiChoice staffers are talking about the "very tense atmosphere" permeating the MultiChoice City head office in Randburg, Johannesburg, where Canal+ Africa CEO David Mignot is apparently turning it into a "French chateau".

Threeweeks ago, Canal+ ordered MultiChoice to start doing the dirty work with MultiChoice and M-Net, which started to demand that all external suppliers and producers immediately cut their billing by 20%. Purchase orders (POs) also stopped being approved.

Workers say they were told "in a tone deaf way" to start to learn French.

MultiChoice City staffers also already suffered a lack of toilet paper after Canal+ refused that MultiChoice pay a vendor. According to staffers, the incoming French bosses' cost-cutting edicts are unreasonable, short-sighted and being done in a crass and insensitive way.

Producers from production companies across South Africa have already been forced to make their way to Johannesburg to go "and kiss the ring" as they met with incoming Canal+ Africa executives and had to "re-pitch" or familiarise the new TV royalty with what they actually do and produce for the string of M-Net packaged channels on DStv.

Payments were meanwhile suddenly and unilaterally cut under David Mignot and his French management team since they took over the running of well-known brands like DStv, Showmax, SuperSport, M-Net, kykNET and Mzansi Magic.

TVwithThinus was told of numerous suppliers and independent contractors who have reacted with anger and fury and at least one who broke down and started to cry after MultiChoice demanded the 20% cut on rates and invoicing already agreed on in existing contracts.

MultiChoice staffers inside the pay-TV operator, as well as suppliers and producers outside delivering work and services to MultiChoice, say their emotions range from irritation and stunning disbelief to anger over Canal+'s regime change at MultiChoice since late September. 

They describe the atmosphere over the past few weeks as extremely tense. 

According to them, Canal+ Africa's management and management style is "brutish, thoughtless" and has been described as "French tastelessless", claiming that the French-mandated cost-cutting is going to end up damaging MultiChoice over the long term.

Anecdotal evidence of MultiChoice turning into the SABC that can't pay is surfacing everywhere.

MultiChoice City at some point the past month, ran out of toilet paper since a vendor wasn't paid.

SuperSport, due to a lack of camera rigging that it suddenly no longer wanted to pay for, almost missed transmitting a rugby match on DStv after a supplier absolutely refused to do the work unless it wasn't paid the full outstanding amount due and quoted and not the invoice cut by 20%.

Then there's a company responsible for delivering on-air video graphics that abruptly cut their deliverables to MultiChoice and M-Net by 20% after they had no choice to go along with the mandated 20% cut.

With an existing backlog in work just building further for the graphics content MultiChoice and M-Net desperate need on air, I'm told the production company took a decision to no longer even respond to MultiChoice's urgent after-hours requests.

According to promises to the Competition Commission of South Africa, Canal+ isn't allowed to retrench any MultiChoice workers. 

Now Canal+ is cutting external service providers and producers - of which there are thousands on the MultiChoice books - by 20%.

Since many of these are not even doing any mark-up of 20%, suddenly having their invoices slashed by 20%, means that they are in very real terms paying MultiChoice to do work for MultiChoice. That is unsustainable.

It also means that these service providers and production companies will be the first to let people go and get rid of staff, who in many cases have also been told they will be paid less, with absolutely not even a month's notice.

In correspondence from MultiChoice to suppliers that TVwithThinus saw, the pay-TV operator said it is "currently implementing a new finance operations process following our Canal+ acquisition".

"As part of the transaction, all cost-estimations (CE's) in the system are being reviewed to align with Canal+ procedures."

Purchase orders are now signed off by Canal+ Africa's new French money handlers who apparently won't sign off on it unless the amount is abruptly cut by 20%.

MultiChoice will also no longer publish any half-year results for the year until the end of September on 12 November. 

This is because MultiChoice after its Canal+ buyout no longer has it as a Johannesburg stock exchange requirement.

Canal+ and MultiChoice, therefore, get a few more months to push out the ongoing bad news about DStv's tanking subscriber numbers and the money-guzzling Showmax's disappointing subscriber growth that is far below what was originally promised to investors.

Another MultiChoice staffers says "the French came in with masks. They're not as accommodating as they initially pretended to be".

According to some, there is a pervasive feeling that the "new French" is "looking down on MultiChoice. The few of them who are working with MultiChoice are apparently hated by the other French. It's a bizarre situation".

Workers say the cost-cutting that they have to carry out has affected everyone very badly. "People are demoralised".

MultiChoice is now also chasing to fit in with Canal+'s financial year that ends at the end of December, instead of the end of March as it used to be.

Now everyone has to jump to come up with new "growth plans", arbitrary contract changes as well as new budgets that are supposed to come into effect in from January 2026, instead of April 2026.

Also cut: The events.

Conspicuously absent was any physical celebration on 6 October when DStv turned 30, as well as any media vent for kykNET's Binnelanders soap that turned 20. 

Later this month the Suidooster soap, also a kykNET production, will turn 10, apparently also without any big physical fanfare or celebration.

All of these examples are in very stark contrast to the 10 and 20-year celebrations of DStv, as well as when M-Net turned 20 and 30 and MultiChoice held big celebrations and parties to honour these milestones.

"It's going to damage MultiChoice on the long term if you now cut so indiscriminately and immediately," noted another insider.

"It's ridiculous to claim that people won't lose their jobs, since many people working for MultiChoice, as is typical in South Africa's media biz, are not permanent workers, and not permanent workers of MultiChoice."

In another internal memo sent to MultiChoice workers, they were asked to start learning French. Workers described the way it was done as "French tastelessness".
 
"I wish Canal+ tried to learn more about us before they started to bulldoze," noted a source.

Someone else remarked: "This feels like economic colonialism. Now they want people to learn to speak French. What about Zulu? What about one of the other official South African languages heard on Mzansi Magic?"

A producer said there is growing fear over the increasing pressure of having to provide shows to MultiChoice and M-Net's various channels but having to do it with even more product placement and sponsorships but having to make it look like normal programming.

"Whar are DStv subscribers eventually going to end up watching, who are already paying very expensively for television? Half-hour and hour-long ads disguised as real shows?"

MultiChoice, in response to a media query, told TVwithThinus that "As has been publicly reported, over the past two years MultiChoice has embarked on a significant drive to reduce costs in the business, with the goal of driving efficiency".

"This has continued following the completion of the Canal+ merger and MultiChoice is engaging with suppliers in this regard."

"Managing spend in the business is important to ensure that MultiChoice continues to play a key role in the South African and African broadcasting ecosystem over the long term. This will enable MultiChoice to continue to support the numerous industries which it supports and to fulfil its extensive public interest commitments made to the Competition Tribunal."

South Africa's Competition Commission told me that it is concerned about the allegations of what is happening at MultiChoice after Canal+'s takeover.

Siyabulela Makunga, spokesperson, says "The Commission confirms that the Canal+ and MultiChoice Group merger was approved subject to several conditions, including a commitment to procure local content from historically disadvantaged persons (HDPs) and SMMEs".

"The Commission notes with concern the allegations raised."

"The Commission will investigate these allegations in terms of the Competition Act 89 of 1998, as amended, to establish whether there has been a breach of the conditions of approval of the merger."

TV CRITIC's NOTEBOOK. Why Disney South Africa and Clockwork's All's Fair media event was illustratively Not that


Thinus Ferreira

Imagine the very nasty surprise coming from people working in communication and PR (and getting paid to Communicate!), when Disney South Africa and its PR company Clockwork on Friday afternoon at 15:23 sent out an email blast about a media event it had, apparently "last night".

To try and promote a new American drama series, Disney and Clockwork, in my opinion, came across as lazy and utterly tone deaf, appearing completely clueless as to just how self-serving, disingenuous, incompetent and lazy what it did, and what it sent out afterwards, would read to receivers.

Perhaps it has happened to you: You're good or great friends with someone (or you think you're friends with someone - part of the shock is the realisation that it was all "pretend" and fake).

Now, let's presume you're possibly connected on something, let's say Facebook.

On a Monday morning, you open Facebook and see that said friend got engaged or got married. It really happened, because there are the "proudly displayed" photos ... with this person ( who is you're supposed friend) and your other friends.

So , not only were you not told beforehand, you didn't know until the shock of seeing the photos. 

And adding insult to emotional injury - the other "friends" of that friend not only knew, they were actually invited and attended.

In the past, when this happened to me, I have instantly ended "friendships" - friends and friendships that clearly were never that and things where I had a certain expectation and thought we were on a certain relationship level, when clearly the other person didn't feel that way or simply didn't care.

Now The Walt Disney Company Africa and its PR agency Clockwork Media, in my opinion, pulled one of these types of things in the way they failed to properly communicate - and then had the audacity, like lazy real estate agents, to simply send out an email blast, sit back and then presumably expect and want - what? Coverage for the event?

It's like having an engagement party, or a wedding, not telling or inviting "friends" you're supposedly "friends" with, and then afterwards expecting some engagement or wedding gift. 

Personally, I find it tasteless and ridiculous.

Rochelle Knock is replacing and taking over from Christine Service as boss of Disney Africa in South Africa from December. Wouldn't it have been nice, normal and an opportunity to have Rochelle be introduced to media?

What really irks me beyond measure is that when public liaison and public relations between PR and media simply degenerate into a performative chase with presumably the laziest and lowest common denominator effort - but yet still expecting results - the result, like in this thoughtless case, almost cannot result in anything other than a trash outcome and setting relations backwards.

How on earth do you engage with media, who you didn't communicate with beforehand, and didn't invite to your event, or didn't literally speak to, to explain beforehand what would be happening, suddenly afterwards and then in a careless, thoughtless and frankly bad manner?

Imagine you got engaged but your friends all really mattered - that it wasn't transactional, superficial and fake but you wanted to, in a high EQ way, signal that you really valued your friend or friends?

No need to Google the proper answer: Of course you would speak to them, you would communicate, you would explain to them beforehand, since you know they would see photos of your engagement on Monday.

You would say something like: "Hi, I'm getting engaged and I'm having an engagement party. I want to tell you that we're friends, that we will always be friends, but we don't have a lot of money, we're just going to do a very small engagement party with a few family members and family friends I must have there, but I want you to know that you matter, that we will still hang out, and that I appreciate you in my life."

Unfortunately, Disney and Clockwork didn't do any of that. 

In my humble opinion, it doesn't just damage what media now won't do about All's Fair and how they won't cover, watch or even come near it. 

It goes much deeper: It damages what level of relationship there is (or was, or maybe even wasn't) between Disney, its PR company and the media.

Just like friends(hips), media who discovered afterwards and were only then told by Clockwork and Disney that there was an All's Fair media event (that they didn't even know about and were not invited to), will now reevaluate and recalibrate.

Media will now, when they think of Disney and Disney South Africa, consciously and unconsciously, change the "grade" they assign to the relationship. And believe me, speaking as a journalist: This grade won't be adjusted upwards.


What are media - who were not told Disney would be having an All's Fair media event at LUX Sandton in Johannesburg, and who were not invited or at least told beforehand so that they can still plan some type of coverage - now supposed to do afterwards? On a Friday afternoon? At 3pm?

On a Friday afternoon at 15:23 media are suddenly and belatedly sent photos of an event they were not at - to now do what with exactly? Publish? To promote it with hashtags to serve as a "wedding gift" for a wedding that they didn't matter enough for to be told would happen?

Hugely ironic is the purple phone and framed page at the event that had Thando Thabethe as the host, nothing: "Tell us what you will never settle for".

Well, Disney, well Clockwork, in my personal opinion, the media will never settle for no communication, bad communication, belated communication, fake communication, pandering PR, one-size-fits-all generic email blasts after events and superficial, purely transactional relationships.

Real effort, real communication, real relationship building and real public relations and liaison are required for real engagement - and this awful All's Fair non-interaction nonsense from Disney South Africa is definitely not it for me.


The people at the actual event were shown All's Fair

Question: How about interacting, doing actual work and reaching out to media whose work it is to actually watch stuff like this, to hear if they would like to get a screener? Why were they not helped to actually see All's Fair before TX?

Why were only people attending shown All's Fair and given access?

Apparently, Samira Gerin-Singh, integrated marketing manager for Disney+ Africa, attended and spoke at Disney's All's Fair event. 


It's however impossible to report on what Samira said to the guests or what she did - or whoever else spoke and what they said - since Disney and Clockwork didn't bother to either alert that there would be something where people were going to speak, or to share any kind of audio or transcript afterwards, or even include quotes in the belated press release.

Again: What is the expectation for coverage from the media afterwards?

What do you want from me, as a journalist, when you send me photos of how you had a party, that you didn't bother to tell me would happen, after it happened, and now want me to jump on a Friday afternoon at 15:23?

Fair is definitely what I feel Disney SA's All's Fair flameout was not and a level of terrible communication that I will never settle for.