Wednesday, July 2, 2014

TOLDJA! Lifetime starting on MultiChoice's DStv on 22 July for DStv Premium subscribers.

As expected Lifetime from A+E Networks UK is getting added as a new TV channel to MultiChoice's DStv satellite pay-TV platform from 22 July at 19:00 on channel 131.

Lifetime will only be for DStv Premium subscribers.

TV with Thinus reported at the beginning of June the chatter that Lifetime is coming to DStv.

Then the Lifetime and NickToons channel logos inexplicably showed up as well in Naspers' financial year report. (Naspers owns MultiChoice).

The female focused Lifetime channel will have TV dramas, factual entertainment and movies and will be competition for channels like Discovery Networks International's TLC Entertainment, and Sony's Sony Entertainment Television (SET).

TV with Thinus asked A+E Networks UK - which added Lifetime in August 2013 in the United Kingdom - twice the past two months about Lifetime but A+E Networks UK refused to acknowledge the addition of Lifetime to DStv in South Africa, saying "when we have any news about future plans, we will be happy to share it".

Now A+E Networks UK seems happy to share (and Barney says sharing is caring), since Tom Davidson, the managing director of A+E Networks UK is now ready with a nicely prepared quote.

"The launch of Lifetime in Africa is exciting for us and marks a key moment in our continuing investment in this market".

"With a schedule packed with powerful stories, passionate people and addictive entertainment, we are confident that Lifetime will appeal to African audiences," says Tom Davidson.

Shows on Lifetime include reality fare like Shahs of Sunset (28 July, 20:45), Dance Moms (22 July, 19:10); movies like Flowers in the Attic (27 July, 20:00), and TV dramas like Suits. One new TV drama for the territory is the science fiction show Orphan Black.

Some "Lifetime Original Movies" as Lifetime bills its made-for-TV movies that will be shown include Betty & Coretta, Sworn to Silence and Liz & Dick about the life of Elizabeth Taylor.

A+E Networks UK already runs History as well as Crime+Investigation Network on DStv.