Sources told me recently they're hearing chatter that Lifetime - more specifically Lifetime UK, an offshoot of the American and Canadian pay-TV channel Lifetime - is heading to South Africa.
Lifetime in the United Kingdom started in November 2013 where it is operated by A+E Networks UK.
Lifetime is a TV channel geared towards women - think TLC Entertainment but with drama series like Drop Dead Diva, instead of reality shows.
TV with Thinus asked South Africa's pay-TV operators whether Lifetime is going to be added as a TV channel and whether there was or is negotiations or plans to add this channel. Their responses are non-specific.
I also reached out to A+E Networks UK to hear if they're bringing Lifetime to South Africa and I heard back from them at the beginning of this week.
A+E Networks UK tells me: "At A+E Networks UK we're always looking for exciting opportunities across our portfolio of channels. When we have any news about future plans, we will be happy to share it".
A+E Networks UK already runs two TV channels - History and the Crime & Investigation Network - on MultiChoice's DStv platform; and nothing yet on On Digital Media's StarSat.
