Monday, June 23, 2014

FASCINATING. Lifetime and Nicktoons both included as new TV channels in the presentation of Naspers' financial year report.

Both Lifetime (the Lifetime HD logo no less!) and Nicktoons are included in the presentation of the financial year report of Naspers for the year ending 31 March 2014.

Naspers is the holding company of MultiChoice which runs the DStv satellite pay-TV platform.

Last year TV with Thinus noted that Naspers' financial year results for 2013 contained imaging for M-Net Movies - TV channels which at that time haven't yet launch on DStv.

Then it did.

Interestingly I was told last month by sources that Lifetime as a TV channel is coming to South African pay-TV - sources outside of anything Naspers or Naspers subsidiary related.

I asked A+E Networks UK in London which runs the channel which didn't give any real yes or no answer. I also asked MultiChoice's DStv and On Digital Media's (ODM) StarSat whether it will be adding Lifetime and both didn't give specific answers denying or confirming.

Nicktoons is of course from Viacom International Media Networks. Viacom International Media Networks Africa already (VIMN Africa) already looks after channels like MTV, MTV Base, BET and Nickelodeon.

It's not clear why Lifetime and Nicktoons logos appear in the financial year report presentation, a serious document, and next to logos of which all the rest are real.

Nothing in a financial year report or its presentation to global stakeholders and investors is there by chance.Investors and the market (I used to be a financial journalist in a prior life) try to extrapolate a sense of confidence about the health and direction of a company from it and companies know it. Somebody put it in there deliberately, people checked it, people approved and signed off on it.

Just like last year they know it will be seen and studied carefully.

Oprah Winfrey says the best predictor of future behaviour is past behaviour.

If I make that applicable on the presentation of Naspers' financial year results report the past two years, my estimated guess would be that Nicktoons is replacing Kidsco and that Lifetime will  be added for South African viewers.