What do TV types read? Variety? The Hollywood Reporter? TELEWEEK of course . . .

What do TV execs and television types read? TELEWEEK of course.

If you look carefully behind NBC executive Jack Donaghy in the latest episode of 30 Rock you'll see TELEWEEK. It's not Variety, The Hollywood Reporter, Broadcasting & Cable but TELEWEEK that the people in television read to stay up to date with what's happening in the TV industry.

The trade magazine is fictitious of course, just like TGS.

M-Net has ended the pay broadcaster's EDiT Awards; will rather focus on other social investment projects.

M-Net has ended the decade old EDiT Awards honouring young filmmakers and has decided to rather focus its attention on the pay broadcaster's other social investment initiatives.

The EDiT Awards that was held last month and that M-Net described as ''the country's premiere competition for emerging film talent'' will not take place again.

M-Net will instead focus on the Vuka! Awards that honours public service announcement advertisements, and the New Directions training initiative for new filmmakers. M-Net plans to relaunch New Directions next month after the initiative was revived in 2009 after a break of two years.

Animal Planet's Dave Salmoni to visit South Africa again this coming week at Wild Talk Africa 2011 outside Stellenbosch.

Dave Salmoni from the Animal Planet's (DStv 264) Into the Pride and other shows who visited South Africa at the end of last year, will be back this coming week when he will be attending the Wild Talk Africa Wildlife Festival and Conference 2011 taking place outside Stellenbosch.

The Wild Talk Africa Wildlife Festival and Conference will have about 500 local and international filmmakers, producers, wildlife documentary buyers, sellers and TV channels like National Geographic and Animal Planet converging on the Spier Estate outside Stellenbosch. The festival and conference that usually takes place in Durban has moved to Cape Town for the first time. Dave Salmoni is one of the international attendees this year.

From E! to e: e.tv adds reality show Snoop Dogg's Fatherhood to its May primetime line-up; VIP as a mid-morning daily strip.

e.tv is adding the original E! Entertainment reality show Snoop Dogg's Fatherhood to its May line-up.

The really funny Snoop Dogg's Fatherhood consisting out of 10 first season episodes will start on e.tv on Monday 2 May at 20:30. No word yet on whether it will be followed by the second season. The show follows the superstar rapper and his family.

The free-to-air broadcaster is also adding the second season of VIP with Pamela Anderson as mid-morning fare. VIP will run from Mondays to Thursdays at 10:30 starting on Wednesday 25 May.

The broadcaster also has the semi-final rounds of the UEFA Champions League on Tuesday 3 May at 20:00 and on Wednesday 4 May at 22:15. The final will be shown on Saturday 28 May at 20:00.

BREAKING. M-Net's Idols visits Soweto today for the first time in the national audition phase for the 7th season of the reality show.

Cobus Bodenstein/M-Net

Idols on M-Net currently busy filming the new 7th season's national auditions visited Soweto for the fitst time today in the history of this talent search reality show.

Idols that will start on M-Net (DStv 101) and this year at the same time also be shown on Mzansi Magic (DStv 107) from Sunday 5 June at 17:30, visited the Dobsonville Stadium and Soweto for the first time during an overcast day. Only one national audition round remains for Idols contestants who want to enter, taking place in April at Montecasino, Johannesburg from 2 April.

Mother Winnie Khumalo was at Idols Soweto auditions today together with her daughter Rethaeil Khumalo (16). ''It means a lot that Idols is here in Soweto,'' she said.

ALSO READ: M-Net in Durban for the 7th season where Jason Hartman makes an appearance.
ALSO READ: Idols having an awesome time in Polokwane with Yvonne Chaka Chaka where 10 contestants made it through for the 7th season's audition.
ALSO READ: Idols powers into Polokwane.
ALSO READ: Heaps of hopefuls show up as Idols kicks off its 7th season nationwide audition process in Cape Town.
ALSO READ: Wonderfully awesome! New Idols judge Unathi Msengana the perfect new replacement for the new 7th season.

SPOILER ALERT! How Binneland Sub Judice will ''end'' on M-Net before it continues as Binneland on kykNET.

You're reading it here first.

A unique occurence will be taking place this coming Friday that you have to try and watch. What would you do if you could ''end'' a TV show, but not really end it? What if you could create an ending to a storyline with a certain finality, but yet it will live on?

That is exactly what will be happening this coming Friday 1 April with Binneland Sub Judice when the M-Net soap ''ends'' and moves over to kykNET (DStv 111) to continue as just Binneland. The legal side of the storyline is dropped completely. So how will it all end? TV with Thinus knows how and what the ''final scene'' is as the soap bids goodbye to one half of the storyline. Do people die? Is there closure and does it happen organically? Nobody dies for one thing, and the ''end'' is poignant and must-see worthy.

If you don't want to know how Binneland Sub Judice ''ends'' on Friday 1 April on M-Net, before it continues as Binneland on kykNET, don't click on READ MORE below.

BREAKING. The very final episode of The Oprah Winfrey Show to be broadcast in America on Wednesday 25 May.

The very final episode of The Oprah Winfrey Show in America will be broadcast on Wednesday 25 May, Harpo Studios in Chicago where the show is produced, just announced.

The Oprah Winfrey Show is shown on SABC3 in South Africa, by M-Net elsewhere in Africa and is seen in 145 other countries in the world. Oprah started its 25th and final ''Farewell Season'' last month on SABC3. That's after the public broadcaster said since late 2010 that it wanted to try and speed up the acquisition and broadcasting schedule of the current season so that Oprah could end in South Africa at the same time as in America. With only two months left until 25 May, SABC3 won't be able to catch-up in time.

Oprah Winfrey tweeted Thursday that she's ''hard at work planning the final shows''.

Programming note: M-Net's All Access to get a behind the scenes sneak-peek at the pay broadcaster's new soap The Wild next Friday.

M-Net's weekly entertainment magazine All Access just announced that it will be visiting the brand-new soap The Wild for an insert in next Friday night's episode.

The Wild is currently shot on location at will start on M-Net on Monday 4 April. ''It's unlike anything that's been done before in South Africa,'' said All Access presenter Mark Bayly.

kykNET has 5 new shows and new seasons of several returning shows, starting from April on the Afrikaans satellite channel.

kykNET (DStv 111) has 5 new as well as some returning shows lined-up from April.

The classic M-Net soap Egoli gets a rebroadcast on kykNET from Monday 4 April at 11:00 on weekdays. ''We believe that viewers would love to watch the gripping and still relevant stories of this classic soap again,'' says kykNET channel head Karin Meiring, '' and that Egoli will be embraced by viewers who haven't been old enough to enjoy soaps when Egoli started in 1992.''

As I've said here already the soap Villa Rosa will be moving to 18:00, followed by Binneland at 18:30. The Villa Rosa omnibus will now be on Saturdays at 09:00.

Straatpraat is a new show starting on Saturday 2 April at 19:30. The vox pops show in 13 episodes corners ordinary South Africans on the street in several Western Cape town and talk with them about a range of topics.

Opskop is on Saturday 9 April in the new timeslot of 20:30 and is a music talk show focusing on Afrikaans music, and the Afrikaans music industry. A new season of Projek Aardwolf starts on Sunday 3 April at 20:00 with Johann Botha and prof. Erik Holm looking at various environmental issues. Hier Gaan Ons Alweer is back for a new season starting on Monday 4 April at 17:30. Petri de Wet is the presenter in this show for fishing aficianados. Fiesta is back in a new timeslot and for a new season. From Monday 4 April Fiesta, visiting various festivals around South Africa is on at 19:30.

A new season of Proesstraat also starts on Monday 4 April at 20:00. This improvisation show has local Afrikaans stars on the stage taking on roles in situational comedy sketches they're getting on the spot and is recorded in front of a live studio audience. Kwêla Funnies starts on Tuesday 5 April at 20:30 and is a new show compiled from the collection of funny homevideos of the Kwêla viewers competition. A new season of the talk show Rian kicks off on Tuesday 5 April at 21:30.

Celeb se Kind is another new show starting on kykNET on Wednesday 6 April at 21:00. Sandra Prinsloo is the presenter looking at stars and their pets. Grond is a new show starting on Thursday 7 April at 19:30 with 3 episodes looking at the South African farming community.

Wie lê Waar? starting on Thursday 7 April at 20:30 goes in search of the final resting places of famous South Africans from poet DJ Opperman to singers Bles Bridges and Gé Korsten. It's presented by Piet Botha who also looks at their contribution they've made to the country in life.

The brilliant Agter Elke Man, currently in its umpteenth rebroadcast on South African television will move to Fridays at 19:30 from Friday 8 April. The second season of the new local drama Vallei van Sluiers starts on Friday 19 April at 19:30. The new local reality show Fortuinsoekers with presenter Scott Scott will start on Thursday 28 April at 19:30.