FIRST LOOK. Dagbreek dawns with its first publicity shot of the sextet presenters before it starts on 5 November on kykNET.

Here's the (over-photoshopped) first look at the new presenter sextet of kykNET's (DStv 144) new Afrikaans weekday morning show Dagbreek which will start on the Afrikaans satellite TV channel from Monday 5 November, daily between 06:00 and 08:00.

The Dagbreek presenters are (exactly as I said they would be) Elma Smit, Harald Richter, Rozanne McKenzie, Pierre Breytenbach, Bettie Kemp and Dalen Lance.

Dagbreek on kykNET joins a quickly crowdening morning breakfast television market where the morning TV wars are surely hearing up as shows scramble to hook and keep viewers, as well as advertisers and sponsors: Morning Live on SABC2, Expresso on SABC3, and Sunrise on e.tv.

Will Afrikaans viewers who've felt left out and neglected by any of the other three morning shows (Expresso has a smattering of Afrikaans from time to time) switch once Dagbreek dawns on South African television?

BREAKING. Dagbreek to hot up the morning TV show wars in South Africa as a new Afrikaans breakfast show starting on 5 November on kykNET.

The first weekday morning breakfast show in Afrikaans is coming to South African television with Dagbreek (Daybreak) which will be starting on Monday 5 November on kykNET (DStv 144) and run on weekdays between 06:00 and 08:00 as the morning TV shows wars in the country is hotting up.

Dagbreek will be using as the new morning show's on-air motif the idea of the Trivial Pursuit pie with differently segmented triangular interests.

Dagbeek with presenters like Bettie Kemp and Elma Smit will be targeting the Afrikaans viewers who are not catered for in the English-only Morning Live on SABC2, Sunrise on e.tv, and Expresso on SABC3 which has a smattering of Afrikaans but has been downscaled in recent months.

In fact insiders has been telling me its been the response from Afrikaans viewers to the bit of Afrikaans on Expresso which helped to indicate to kykNET that there might be a lucrative market of Afrikaans viewers in early morning television.

Two weeks ago I became aware of at least one current presenter on a current South African morning TV show who was approached recently to possibly jump ship to Dagbreek on kykNET, but decided to stay put.

According to other sources who've shared with me two weeks ago as well, Dagbreek will apparently be produced from Stark Studios where the kykNET soap Binneland is currently being filmed.

Where South Africa's first morning breakfast show, the longrunning Good Morning South Africa / Goeiemore Suid-Afrika was fully bilingual (with Bettie Kemp who coincidentally often appeared on that show as well), Dagbreek will be just in Afrikaans and contain inserts covering sport, entertainment, weather, traffic updates, news, talk and lifestyle inserts as well as agriculture.

Other Dagbreek presenters lined up so far include soap star Harald Richter from the kykNET soap Villa Rosa, Rozanne Mckenzie from the weekly primetime magazine entertainment show Kwêla, comedian Pierre Breytenbach from Proesstraat and the presenter Dalen Lance.