Dagbreek will be using as the new morning show's on-air motif the idea of the Trivial Pursuit pie with differently segmented triangular interests.
Dagbeek with presenters like Bettie Kemp and Elma Smit will be targeting the Afrikaans viewers who are not catered for in the English-only Morning Live on SABC2, Sunrise on e.tv, and Expresso on SABC3 which has a smattering of Afrikaans but has been downscaled in recent months.
In fact insiders has been telling me its been the response from Afrikaans viewers to the bit of Afrikaans on Expresso which helped to indicate to kykNET that there might be a lucrative market of Afrikaans viewers in early morning television.
Two weeks ago I became aware of at least one current presenter on a current South African morning TV show who was approached recently to possibly jump ship to Dagbreek on kykNET, but decided to stay put.
According to other sources who've shared with me two weeks ago as well, Dagbreek will apparently be produced from Stark Studios where the kykNET soap Binneland is currently being filmed.
Where South Africa's first morning breakfast show, the longrunning Good Morning South Africa / Goeiemore Suid-Afrika was fully bilingual (with Bettie Kemp who coincidentally often appeared on that show as well), Dagbreek will be just in Afrikaans and contain inserts covering sport, entertainment, weather, traffic updates, news, talk and lifestyle inserts as well as agriculture.
Other Dagbreek presenters lined up so far include soap star Harald Richter from the kykNET soap Villa Rosa, Rozanne Mckenzie from the weekly primetime magazine entertainment show Kwêla, comedian Pierre Breytenbach from Proesstraat and the presenter Dalen Lance.