by Thinus Ferreira
Strictly Come Dancing SA and SA's Got Talent are being revived for new free-to-air audiences, with The Masked Singer SA renewed for a further two seasons, Deal or No Deal SA getting a second season, while both The Voice SA and the long-running Idols that ran out of steam on pay-TV is getting free-to-air oxygen.
Like it did last September for the first time, Primedia on Monday held another of its so-called "PrimeX" events where it touted some format reality shows that its expanding Primedia Studios is planning to bring to South African television.
As part of its growing entertainment content slate of reality competition and shiny floor shows, Primedia Studios has renewed The Masked Singer SA on SABC3 for another two seasons, renewed Deal or No Deal SA for a second season, is reviving SA's Got Talent that was on e.tv, is reviving The Voice SA that was on M-Net for a free-to-air audience, and is also taking over Idols that was cancelled as a pay-TV show and bringing it to free-to-air viewers.
Similar to The Masked Singer SA and the revived Deal or No Deal SA that Primedia brought to SABC1 and SABC3 over the past year and announced in September last year, Primedia now plans to bring back and revilatise Strictly Come Dancing SA, SA's Got Talent, The Voice SA and also Idols that stalled on Mzansi Magic (DStv 161) and is in its final season on pay-TV.
Primedia only told some media about its PrimeX event held at Montecasino in Johannesburg with Primedia CEO Jonathan Procter and issued no press release on Monday after the event.
According to insiders, while several shows were touted on stage, some of the contracts are not yet in place.
As part of the second PrimeX presentation, Anele Mdoda who produced The Masked Singer SA under her Rose and Oaks Media production banner, also did an interview on-stage with comedian Trevor Noah, while Deal or No Deal SA host Katlego Maboe also made an on-stage appearance.
Production company Rapid Blue did eight seasons of Strictly Come Dancing that aired on SABC2 and later SABC3 until 2015. In 2018 the format was revived and taken over by M-Net with Rapid Blue producing a single season for M-Net but rebranding it under the show's American moniker of Dancing with the Stars SA.
Now the show will return to free-to-air - very likely SABC3 - and again as Strictly Come Dancing as the British version is also known as.
After 18 seasons on M-Net, then on M-Net and Mzansi Magic jointly and then on Mzansi Magic, Idols will also move from pay-TV where the show got cancelled, to free-to-air - very likely SABC1 in order to give it the biggest potential new talent pool and TV audience.
With massively declining audience ratings, on pay-TV, Idols that has run out of viewership steam, has barely reached 403 818 DStv subscribers who tuned in during August.
In earlier seasons before a dramatic viewership decline set in that co-incided with judge Somizi Mhlongo who was engulfed in scandals, Idols brought close to and over a million viewers on Sunday evenings to DStv.
SA's Got Talent, also produced by Rapid Blue, saw eight very successful seasons between 2009 and 2017 - the first two of which were on SABC2 after moving to e.tv from the third season onwards. It's likely that SA's Got Talent could now re-emerge on SABC2.
The Voice SA will also jump to cater to a new free-to-air audience after M-Net had the reality talent competition for three seasons between 2016 and 2019 and where Anele Mdoda served as host for the third and last season.
