by Thinus Ferreira
The former Idols SA judge Randall Abrahams (54) has left Primedia after just over a year, to join Telkom in the role of overseeing its digital solutions business division.
Randall Abrahams joined Primedia as CEO in May 2022.
After Lindile Xoko was appointed a few months later as new Primedia CEO on 1 January this year, Randall Abrahams got both a position and job title change to "vice president of Primedia International" for the Primedia group where he reported to Primedia group CEO Jonathan Procter.
Now Randall Abrahams has exited Primedia after a year and a few months, for a new job at Telkom where he has been appointed as group executive for digital solutions and will manage the digital platform business within the telecom's technology division.
Randall Abrahams will now be responsible for driving Telkom's digital strategy and "identifying and implementing technologies to develop opportunities" for Telkom.
He will be involved in developing Telkom's platform business in non-connectivity products like fintech, advertising, content, Smart Homes and small business enterprise solutions.
Randall Abrahams says "Joining Telkom is a proud moment for me and I relish the challenge and the opportunities that the group offers. It's a chance to really make a difference by improving the lives of South Africans through Telkom's data-led capabilities."
Serame Taukobong, Telkom group CEO, says "We are excited to have Randall joining Telkom. His expertise in the digital and communications space is highly respected and we look forward to working with him on our ongoing digital transformation to deliver value for our stakeholders."
Besides his long-running Idols judge duties for 17 seasons where he holds the record as the South African singing reality show's longest-serving judge, Randall Abrahams was also the managing director for the Universal Music Africa Group in South Africa.
Besides his stint at Primedia he was also radio station manager at Good Hope FM and YFM, general manager of public commercial radio at the SABC, and was CEO of the South African Music Awards (SAMAs).
