by Thinus Ferreira
After the ratings flop of MultiChoice and Mzansi Magic's joint South African and Nigerian production of Big Brother Titans earlier this year on DStv, MultiChoice is switching back to Nigeria's Big Brother version for the continent, Big Brother Naija, which has been commissioned for another season.
MultiChoice Nigeria will be doing an 8th season of Big Brother Naija for DStv subscribers across the sub-Saharan African continent after the 7th season, which was named "Big Brother Naija: Level Up" in 2022.
DStv Liberia announced to subscribers in the West African country that MultiChoice will be doing another Big Brother Naija season. In an announcement about a DStv price reduction from July for subscribers in Liberia, the company noted that "Big Brother Nigeria will return".
Big Brother Naija has continued to enjoy both social media buzz and TV ratings success - both of which eluded Big Brother Titans earlier this year.
With both a hugely misguided and largely absent PR and publicity strategy from Mzansi Magic and MultiChoice, bad casting of housemates who didn't gel and more entertaining contestants evicted first, along with a lack of buzz and interest from DStv subscribers, it wasn't surprising that low DStv ratings were expectedly far below Big Brother Naija levels due to the less compelling content.
