Algoa FM in South Africa's Eastern Cape province has been added to MultiChoice's DStv audio bouquet on channel 837 and is available on all DStv packages.
"This has been a work in progress as well as a business objective for many years and I am delighted that we can finally tick this box," says Alfie Jay, Algoa FM managing director.
"Over the course of many years, holidaymakers returning home after a stint in 'Algoa Country', as we like to call it, have written to us asking why we're not on DStv's audio bouquet – finally we can answer in the affirmative," he says.
"Now that Radio Audience Measurement (RAMs) by the Broadcast Research Council of South Africa (BRCSA) specifically recognises DStv radio channel listening, the timing couldn't have been better."
