by Thinus Ferreira
MultiChoice has promoted Georginah Machiridza as the pay-TV operator's new head of content, replacing Aletta Alberts who passed away from Covid-19-related complications in July this year.
Until now Georginah Machiridza has been M-Net's senior marketing manager for general entertainment, and has now been appointed as MultiChoice's head of content and third-party DStv channels from 1 December.
In response to a media query from TVwithThinus, MultiChoice confirmed Georginah Machiridza's appointment as the Randburg-based pay-TV operator's new head of content.
"Georginah
Machiridza has been appointed as the executive head of content strategy and third-party channels from 1 December," MultiChoice says.
"Georginah Machiridza will be responsible for
managing our third-party content and strategy teams, working hand-in-hand with
our regional content heads in South Africa, Northern and Southern regions and Portuguese markets to ensure alignment, collaboration and execution of our content
strategy."
Georginah Machiridza will report into Gideon Khobane, MultiChoice Group executive of general entertainment.
Georginah Machiridza's previous position was head of marketing for general entertainment, and
other prior positions include senior manager marketing at M-Net and head of acquisition marketing for MultiChoice over the course of a 15-year career so far at the MultiChoice Group.
Georginah Machiridza says "I am honoured to be taking over the reins from
Aletta Alberts".
"Aletta had a passion for content, customers and our
continent that was deeply infectious and I am privileged to have been under her
tutelage for so many years. I look forward to working with colleagues across
the continent to continue strengthening our content offerings."
Georginah Machiridza's promotion at MultiChoice follows the promotion of Nomsa Philiso as MultiChoice's new head of programming to replace Nkateko Mabaso, and journalist Waldimar Pelser taking over at kykNET replacing Karen Meiring as M-Net director for Afrikaans channels from February 2022.
