by Thinus Ferreira
DStv Media Sales, the sales arm of MultiChoice, is taking over the commercial ad repping of all of the Discovery Inc. TV channels on DStv from September 2021.
DStv Media Sales has already been representing Discovery Inc.'s three channels of HGTV, Food Network and the Travel Channel, and is now adding the Discovery Channel (DStv 121), TLC (DStv 172), ID Investigation Discovery (DStv 171), Discovery Family (DStv 136) and Real Time (DStv 155).
From September DStv Media Sales will now be repping all 8 of the current Discovery Inc. TV channels and will handle all ad sales bookings across Discovery's network of channels.
"We are excited about the opportunity this presents for our business," says Fahmeeda Cassim Surtee, DStv Media Sales CEO.
"The addition of more channels offers us bigger audiences and the ability to aggregate more commercial opportunities for the market, this in line with our strategy of simplifying the media buy for the market."
Piwe Motshegoa, DStv Media Sales head of sales general entertainment, says "We are looking forward to creating tactical opportunities for clients wanting to be a part of all the great content across the Discovery portfolio of channels.
