by Thinus Ferreira
SuperSport has acquired the pay-TV broadcasting rights to all 64 matches of the FIFA World Cup 2022 that will be held in Qatar after signing a broadcast deal with FIFA.
SuperSport says that the new contract "continues SuperSport’s long-standing association with football’s governing
body and reaffirms SuperSport as Africa’s home of world football".
SuperSport’s pay-TV broadcast rights extend to all platforms across sub-Saharan
Africa.
SuperSport will bring viewers high definition (HD) coverage across multiple channels, with expert analysis,
in-depth digital offerings, as well as supplementary programming.
The FIFA World Cup 2022 will take place from 21 November to 8 December 2022, and will be the first to be held in one city.
SuperSport says that the FIFA acquisition sits alongside its exiting offering that includes all the major football leagues from around the world.
"This is fantastic news, especially after the success of the 2018 tournament, a
fitting celebration of the beautiful game," says Marc Jury, SuperSport CEO, in a statement.
"The FIFA World Cup always excites fans and the kick-off times
will be most convenient for our viewers, given friendly broadcast time-zones."
