by Thinus Ferreira
The Bay TV community TV station in Port Elizabeth in the Eastern Cape has officially rebranded as Mpuma Kapa TV (DStv 260).
Mpuma Kapa TV remains the only community TV station broadcasting in the Eastern Cape since it launched in 2011 and has roughly around 1.8 million viewers since it launched in the Nelson Mandela Bay area as an independent community station.
Mpuma Kapa TV in a press release says that "The rebranding is an exciting new journey for the channel" and that the name change "encompasses the entire Eastern Cape province, moving
away from the identity of its former self, of only being known or seen as a
Nelson Mandela Bay channel".
"Mpuma Kapa means Eastern Cape, the home of legends. The
channel is excited to showcase this province which is the birthplace of many
South African legends and giants. The content, the look and the production are
homegrown, with the new state of the art studios, donated by MultiChoice, it
will be bringing the fire to your homes."
Mpuma Kapa TV says that the channel has new advertising opportunities and
sponsorship for brands and companies and that it plans to continue to grow its viewership and ratings.
"Being home to the second-highest spoken language in the country and
ethic group, and ensuring all our beautiful and diverse cultures in
the Eastern Cape are represented, advertisers are sure to get value for money," Mpuma Kapa TV says.
