by Thinus Ferreira
China's StarTimes, operating as StarSat in South Africa, has added the Premium BoxOffice Television (PBO TV) TV channel from the Nigerian production company Big Idea Mediaworks to its channel line-up for StarTimes subscribers in sub-Saharan Africa as well as to StarSat in South Africa.
StarSat didn't bother to liaise with South Africa's media or to notify them about the TV channel addition and didn't issue any press release about PBO TV that went live at the beginning of October on StarSat channel 184.
PBO TV is available on the StarSat Special Package as a Nollywood TV channel, broadcasting series, films, sitcoms, music and late-night comedy.
"It’s always an honour and a pleasure for us to provide local content and channels for our customers," said John Yan, CEO of StarSat, in a press release that StarTimes issued in some other African countries where John Yan's name was replaced with the drop-in quote with an applicable country-relevant executive's name.
"We appreciate the vigour and charm of African cultures and hope that more creators will step up and make local content. We’re working on bringing our customers even more local channels that celebrate their heritage."
Gabriel Nworah, Big Idea Mediaworks CEO, says "PBO TV is African through-and-through. PBO TV celebrates the rich diversity of African culture with our original and exclusive content".
"We are excited to bring PBO’s live content and catalogue of original programming to millions of StarTimes viewers across Africa. Premium BoxOffice Television is premium-quality content for everyone."
