by Thinus Ferreira
MultiChoice is opening up the JOOX VIP music streaming service for free to all DStv subscribers for three months.
MultiChoice added JOOX VIP in October 2018 as a free value added service for all DStv Premium, DStv Compact Plus and DStv Compact subscribers and will now open up JOOX VIP to the rest of the lower-tiered DStv packages until 10 September 2020.
JOOX, owned by Tencent, competes with services like Spotify, Apple and Google for listeners' ears.
MultiChoice's announcement of the widening of the JOOX VIP accessibility through its DStv platform comes a week after MultiChoice revealed that it will soon be adding and rolling out Netflix and Amazon Prime Video as video streamers to sit as over-the-top (OTT) services alongside its traditional pay-TV offering.
The JOOX VIP access includes local and international music selections as well as "Big LIVE" concerts.
Mark Rayner, MultiChoice South Africa CEO, says opening up JOOX VIP to further DStv subscribers "is just another way in which MultiChoice is working to ensure that our loyal and valued customers continue to enjoy the best entertainment during these difficult times, being in lockdown has given us the perfect opportunity to demonstrate our support as we continue to find innovative ways to entertain our customers".
Gerjo Hoffman, Tencent Africa’s chief sales and marketing officer, says "We're excited by the prospect of having more DStv subscribers using JOOX".
"The response we've had from the DStv community so far has been outstanding. We cater to a big range of music tastes and we're excited to see what a wider audience takes from JOOX, its karaoke mode, its LIVE appearances, as well as a few exciting new features we have in the pipeline."
