by Thinus Ferreira
FOX is finally adding some content, a now-stale Brit series entitled Killing Eve - coming to South African and African viewers more than a year after MultiChoice initially promised that it would be on DStv, and more than 2 years since it was first broadcast internationally.
In May Killing Eve will start on FOX (DStv 125 / StarSat 131) - a British spy thriller that has long since lost the buzz it had since it made its 8-episode first season debut back in April 2018.
After TV critics and journalists kept asking and asking MultiChoice when Killing Eve might be shown in South Africa, MultiChoice in December 2018 at its MultiChoice Content Showcase told the media that Killing Eve would be on its Showmax video streaming service and M-Net (DStv 101) starting around March 2019.
It didn't happen and MultiChoice never said anything about Killing Eve with Sandra Oh and Jodie Comer again.
MultiChoice and M-Net told journalists who kept asking through 2019 about the show that the pay-TV operator doesn't know when it might get the series.
As old as Killing Eve is the publicity and marketing approach by Disney and FOX Networks Group Europe & Africa that deliberately took hours to send the press release to the rest of the media on Tuesday, after sending the general FOX programming press release "exclusively" only to certain media earlier.
FOX Africa's publicity division decided that not all media will get the same general press release information about programming at the same time.
"Killing Eve combines everything that makes a spy thriller great, with exquisitely crafted plot lines, witty villains, fascinating lead characters, unending intrigue, fast-paced movement, and surprises at every turn," says Evert van der Veer, vice president for media networks at The Walt Disney Company Africa, in the prepared general press release that was only sent to some media and hours later to the rest.
"FOX continues to identify and secure bold and premium, previously unseen programming for local viewers. Given that South African audiences have not had the opportunity to watch this riveting series before, we can’t wait to broadcast seasons one, two and three directly after one another so that they can enjoy all of the action of this acclaimed series back to back."
