Thursday, April 11, 2019

Emo Adams the new host of Noot vir Noot on SABC2, Musiekfabriek band dropped and replaced with DJ Shelley as long-running show is rejuvenised and looking for younger viewers.


Emo Adams will be the new host of the long-running Afrikaans game show, Noot vir Noot on SABC2 when the show returns for a new season in August, that will see the programme court a younger audience and do away with the Musiekfabriek band replaced by an in-studio DJ.

Emo Adams replaces Johan Stemmet from the upcoming 44th season that will start on SABC2 on 15 August at 19:00.

Johan Stemmet stepped down in January as the host of the Stemmburg Television production but remains the director and executive producer of the show behind the scenes.

Noot vir Noot is once of several prime time shows on SABC2 where the South African public broadcaster mandated changes to "rejuvenise" it's line-up to try and reverse and lift the ratings of long-running shows and to court a younger demographic.

Noot vir Noot is still a viewership hit for SABC2 but after multiple day and timeslot changes over the past five years it is far from the ratings success it once had in its Saturday evening timeslot berth.

Emo Adams is the talk show host of Jou Show on kykNET (DStv 144) and is currently producing and appearing in the new Afrikaans singing talent search competition, Maak My Famous, that will start soon on kykNET as well.

As part of the Noot vir Noot format changes the show is doing away with the iconic "Musiekfabriek" live band in-studio that is being replaced by a disk jockey, DJ Shelley, whose real name is Rochelle De Bruyn

"A better artist, performer, presenter, all-round entertainer than Emo will be hard to find, " says Johan Stemmet.

"Emo is cut out for this role and he will certainly take the show to further heights. It's great to welcome Emo on the Noot vir Noot set."

"He is a great choice to take the presenting role over from me and as director of the show I am so looking forward to working closely with him for many years to come."